Plausible — An open-source, privacy-first web analytics tool hosted in the EU with no cookies or personal data tracking, starting at $9/month for up to 10k monthly pageviews.
By Noahlast updated pricing verified
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Plausible in 20 seconds
Best for: Website owners needing GDPR-compliant analytics without a cookie consent banner.
Pricing: No permanent free tier on hosted cloud; plans start at $9/month, up to $19/month for Business.
- Plausible's Starter plan costs $9/month for up to 10k monthly pageviews.
- Plausible's source code is open source (AGPLv3) with a free self-hosted community edition.
- Plausible's tracking script is reported to be 54 times smaller than Google Analytics'.
- Plausible is made and hosted in the EU with no persistent identifiers or cookies.
Limitations: No permanent free tier on the hosted cloud service, only a 30-day trial.; Pricing scales with pageview volume.; Reporting depth is simpler than Google Analytics by design.
Top alternatives: Google Analytics, Fathom Analytics, Matomo — full list
What is Plausible?
Plausible is a privacy-first web analytics platform: it tracks site traffic and visitor behavior without cookies, without persistent identifiers, and without the cookie-consent banners that GDPR otherwise requires. Plausible's tracking script is intentionally minimal — the company states it is 54 times smaller than Google Analytics' script, reducing page-load overhead. The single-page dashboard surfaces the metrics most site owners actually check: visitors, page views, referral sources, and goal conversions, without Google Analytics' deeper but more complex reporting maze. Plausible's code is open source on GitHub under AGPLv3, so it can be self-hosted for free, while the company's hosted cloud service (made and run in the EU) is what most customers pay for as a subscription. Funnels, custom properties, and a Stats API are gated behind the higher Business tier.
Plausible is a privacy-focused web analytics platform positioned as a lightweight, cookie-free alternative to Google Analytics, with its source code published on GitHub under the AGPLv3 license and a free self-hosted community edition. The hosted cloud version starts at $9/month for the Starter plan (one site, up to 10k monthly pageviews), $14/month for Growth (adds up to 3 sites and team members), and $19/month for Business (up to 10 sites, funnels, and revenue tracking), all with a 30-day free trial and roughly two months free on annual billing. It targets website owners, SaaS companies, and agencies who want GDPR-compliant analytics without a cookie consent banner, since Plausible's script carries no persistent identifiers and is reported to be 54 times smaller than Google Analytics' tracking script.
Standout feature: A tracking script reported to be 54 times smaller than Google Analytics', combined with a fully open-source, self-hostable codebase under AGPLv3.
Biggest weakness: There is no permanent free tier, only a 30-day trial, and the hosted cloud plans are priced by pageview volume, so a high-traffic site can hit tier limits and need to upgrade even if it only wants basic metrics.
Pros
- No cookies or persistent identifiers, avoiding GDPR consent banners.
- Tracking script is dramatically smaller than Google Analytics', reducing page-load impact.
- Fully open-source (AGPLv3) with a free self-hosted community edition.
- Single-page dashboard is faster to read than Google Analytics' multi-report interface.
Cons
- No permanent free tier on the hosted cloud plans, only a 30-day trial.
- Pricing scales with monthly pageviews, so high-traffic sites pay more even for basic reporting.
- Funnels, custom properties, and the Stats API are locked behind the Business tier.
- Reporting depth (e.g., multi-touch attribution, custom audiences) is intentionally simpler than Google Analytics.
Plausible pricing
From $9/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Starter | $9/mo | Up to 10k monthly pageviews, one site, 3 years of data retention; annual billing available at a discount. |
| Growth | $14/mo | Up to 10k monthly pageviews, up to 3 sites and 3 team members; adds shared links and embedded dashboards. |
| Business | $19/mo | Up to 10k monthly pageviews, up to 10 sites and 10 team members, 5 years retention; adds custom properties, Stats API (600 requests/hour), funnels, and ecommerce revenue tracking. |
| Enterprise | Custom | Custom pricing for 10+ sites; adds SSO, managed proxy, and extended data retention. |
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