Helium 10 review
All-in-one seller software for Amazon, Walmart and TikTok Shop covering product and keyword research, listings, PPC and profit tracking, from $129/month ($99 billed yearly).
By Noahlast updated pricing verified
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Helium 10 in 20 seconds
Best for: turning competitor reverse-ASIN keyword data into optimized Amazon listings and PPC campaigns in one subscription
Pricing: Free plan with limited access; Platinum $129/month ($99 billed yearly), Diamond $359/month ($279 billed yearly), Enterprise from $1,499/month billed annually.
- Helium 10 Platinum costs $129/month billed monthly or $99/month billed yearly; Diamond costs $359/month or $279/month billed yearly.
- Helium 10 Enterprise starts at $1,499/month billed annually for brands above $10M in yearly sales.
- Helium 10 reports 4.5M+ users, $7B+ in monthly Amazon GMV and 860K+ active Chrome Extension users across 24+ marketplaces.
- Helium 10 Ads charges Diamond users a 2% management fee on PPC spend managed through it.
- Helium 10 was founded in 2015 and is part of the Pacvue ecosystem.
Limitations: Keyword rank tracking, PPC automation and the AI listing builder are not in Platinum; they come with Diamond.; Extra fees apply to managed ad spend (2%) and recovered refunds (10-15%).; Steep learning curve across more than 20 tools.
Top alternatives: Jungle Scout, Keepa, SmartScout, SellerApp, Sellerview.ai — full list
What is Helium 10?
Helium 10 is a subscription platform that puts more than 20 Amazon seller tools under one login, for sellers who want research, listings, advertising and operations in one place instead of separate apps. Research runs through Black Box for product discovery, the Xray Chrome Extension for sales estimates on Amazon and Walmart search pages, Cerebro for reverse-ASIN keyword lookups and Magnet for keyword discovery. Listing Analyzer and an AI-assisted Listing Builder handle copy, while Profits, Inventory Management, Follow-Up emails, Alerts and a managed refund service cover daily operations. The Diamond plan adds Helium 10 Ads, a rules-based PPC manager with dayparting that charges 2% of managed spend, plus Keyword Tracker, the Helium AI agent and an MCP connector (up to 1,000 calls) for Claude, ChatGPT or a custom agent. TikTok Shop tools convert Amazon listings and find creators. Helium 10 grew out of the AM/PM Podcast in 2015 and belongs to the Pacvue ecosystem.
Helium 10 is an all-in-one seller software suite for Amazon, Walmart and TikTok Shop, founded in 2015 and now part of the Pacvue ecosystem, covering product research (Black Box, Xray), keyword research (Cerebro, Magnet), listing optimization, PPC management, profit tracking and inventory. Platinum costs $129/month billed monthly or $99/month billed yearly and targets sellers with up to $100K in yearly sales; Diamond costs $359/month or $279/month billed yearly and adds Keyword Tracker, the Helium AI agent, the AI Listing Builder and Helium 10 Ads automation; Enterprise starts at $1,499/month billed annually. A free plan gives limited Chrome Extension access and free tools. Helium 10 reports 4.5M+ users and 860K+ active Chrome Extension users across 24+ marketplaces.
Standout feature: Cerebro reverse-ASIN keyword research feeding the AI Listing Builder, Keyword Tracker and Helium 10 Ads, with Walmart and TikTok Shop tools in the same account.
Biggest weakness: Helium 10 is expensive once the useful tools are counted: Platinum costs $99-$129/month yet leaves out keyword rank tracking, PPC automation and the AI listing builder, which come with Diamond at $279-$359/month, and Helium 10 also takes 2% of ad spend managed in Helium 10 Ads and 10-15% of the refunds its managed service recovers.
Helium 10: pros and cons
Pros
- One subscription covers product research, keyword research, listings, profit tracking and inventory, with PPC automation on Diamond.
- Amazon, Walmart and TikTok Shop are supported in one account, including a converter that bulk-moves Amazon listings to TikTok Shop.
- The Chrome Extension has 1,000,000 users and a 4.1/5 rating from 771 Chrome Web Store ratings.
- Freedom Ticket and Ads Academy training come with paid plans (Freedom Ticket costs $997 on its own).
- A free plan and free tools let sellers try the extension and keyword tool before paying.
Cons
- Platinum ($99-$129/month) does not include keyword rank tracking, PPC automation or the AI listing builder; those come with Diamond at $279-$359/month.
- Usage fees stack on top of subscriptions: 2% of PPC spend managed in Helium 10 Ads and 10-15% of refunds recovered by the managed refund service.
- Platinum caps keyword research at 100 searches a month and tracked products at 20 ASINs.
- More than 20 tools make for a steep learning curve, and the iOS app averages 1.9/5 from 9 App Store ratings while the Android app is no longer on Google Play.
Helium 10 pricing
Free tier · paid from $129/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Limited Chrome Extension access plus free tools such as the Amazon keyword tool, PPC audit, sales estimator and FBA calculator. |
| Platinum | $129/mo | Billed monthly; $99/month billed yearly (saves $360). For up to $100K in yearly sales: product research, 100 keyword searches a month, Profits, 20 tracked ASINs, inventory for 40 SKUs, 1 additional user, 2 seller accounts; managed refunds at a 15% fee. |
| Diamond | $359/mo | Billed monthly; $279/month billed yearly (saves $960). For $100K-$10M in yearly sales: full keyword research, Keyword Tracker, Helium AI agent, AI Listing Builder, Helium 10 Ads (2% of managed spend), MCP up to 1,000 calls, 1,000 tracked ASINs, 5 additional users, 10 seller accounts; managed refunds at a 10% fee. |
| Enterprise | $1499/mo | Starting price, billed annually. For $10M+ in yearly sales: dedicated customer success manager, 10+ users, 15+ seller accounts, up to 5,000 ASINs, ad budgets of $25K to $1M a month. |
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