Heap — Product analytics that auto-captures every user interaction with no manual event tagging, now part of Contentsquare.
By Noahlast updated pricing verified
Heap screenshots & video
Heap in 20 seconds
Best for: product teams that want non-technical staff to build event funnels retroactively without engineering instrumentation
Pricing: Free up to 10,000 monthly sessions; Growth, Pro, and Premier plans are custom-quoted based on session volume.
- Heap's Free plan covers up to 10,000 monthly sessions and 6 months of data history.
- Heap's Growth, Pro, and Premier plans use custom, session-volume-based pricing available only through sales.
- Heap holds a 4.5/5 rating from 42 reviews on Capterra.
- Heap automatically captures every user interaction via a single install snippet, without requiring events to be pre-defined.
- Heap was acquired by Contentsquare and now feeds data into Contentsquare's broader digital experience platform.
Limitations: No published pricing above the free tier — all paid plans require a sales quote.; Costs reportedly rise sharply as session volume scales.; Session replay is a Pro-tier add-on, not included by default.
Top alternatives: Amplitude, Mixpanel, PostHog, FullStory, Contentsquare — full list
What is Heap?
Heap is a product analytics platform that automatically captures every user interaction — clicks, page views, form submissions, rage clicks — through a single JavaScript snippet, then lets teams retroactively define and analyze events without re-instrumenting code. This autocapture model differs from event-based tools like Mixpanel or Amplitude, which typically require engineers to manually tag each event before it can be tracked; with Heap, a product manager can define a new funnel step after the fact and see historical data for it immediately. The platform adds Sense AI for natural-language querying, Heap Illuminate for automated friction detection, journey maps, and heatmaps on top of the capture layer. Heap was acquired by Contentsquare, and its analytics and session replay data now feed into Contentsquare's broader digital experience platform; Heap remains closed-source and cloud-hosted, sold on a free tier plus custom-quoted paid plans.
Heap is a product analytics platform, now owned by Contentsquare, that automatically captures every click, tap, and form submission across a web or mobile product using a single install snippet, removing the need for engineers to manually define tracked events before analysis. A Free plan covers up to 10,000 monthly sessions and 6 months of history, a Growth plan adds Sense AI and unlimited users, and Pro and Premier plans layer on session replay, data warehouse integration, and dedicated support at custom, session-volume-based pricing available only through sales. Heap holds a 4.5/5 rating from 42 reviews on Capterra, with reviewers praising the no-code event capture for letting non-technical team members build funnels themselves, while the recurring complaint is that costs rise sharply as session volume grows, pushing some teams to shop for cheaper alternatives at renewal.
Standout feature: Autocapture records every interaction from install without requiring events to be pre-defined, so teams can build new funnels against historical data instead of only data collected after an event was manually tagged.
Biggest weakness: Pricing above the 10,000-session free tier is not published; Growth, Pro, and Premier all require a sales conversation, and reviewers report costs climbing sharply as session volume scales, prompting some teams to switch at renewal.
Pros
- Autocapture records every interaction on install, so new funnels can be built against historical data with no re-instrumentation.
- Non-technical team members can define and adjust tracked events without engineering involvement.
- Sense AI enables natural-language queries against behavioral data.
- Free tier includes SSO and unlimited enrichment sources, not just a stripped-down trial.
Cons
- No published pricing above the 10,000-session free tier; Growth, Pro, and Premier require a sales quote.
- Reviewers report costs rising sharply as monthly session volume grows.
- Session replay is an add-on rather than included in the base Pro plan.
- Now part of Contentsquare following acquisition, which has changed roadmap priorities for some long-time users.
Heap pricing
Free · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Up to 10,000 monthly sessions, 6 months of data history, core analytics charts, unlimited enrichment sources, SSO. |
| Growth | Custom | Custom session-based pricing; adds Sense AI, unlimited users and reports, chart customization, CSV export, email support. |
| Pro | Custom | Custom session-based pricing; adds account analytics, engagement matrix, report alerts, session replay as an add-on, standard support. |
| Premier | Custom | Custom session-based pricing; adds data warehouse integration, behavioral targeting, unlimited projects, dedicated customer success manager. |
What reviewers say
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