Filmora — Wondershare's beginner-friendly video editor for Windows, Mac, iOS, and Android with AI-powered text-to-video tools, a free watermarked version, and paid plans from about $49.99/year.
By Noahlast updated pricing verified
Filmora screenshots & video
Filmora in 20 seconds
Best for: social media creators and beginners who want AI-assisted video editing without a steep learning curve
Pricing: Free with watermarked exports; paid plans from about $49.99/year (Basic), or a platform-specific perpetual license discounted from $79.99.
- Filmora's free version includes all core editing tools but watermarks exported videos.
- Filmora Basic costs $49.99/year and Advanced costs $59.99/year (discounted from $69.99).
- A perpetual license is available (discounted from $79.99 list) but is sold separately per platform and excludes future major-version updates.
- Filmora holds a 4.5/5 rating from 736 reviews on Capterra.
- Filmora runs on Windows, Mac, iOS, Android, and iPad.
Limitations: Pricing across subscriptions, perpetual licenses, and AI credits is genuinely confusing to reviewers.; Free exports carry a watermark.; Lacks the advanced color and motion tracking tools of professional editors like DaVinci Resolve.
Top alternatives: DaVinci Resolve, CapCut, Adobe Premiere Pro, CyberLink PowerDirector, Descript — full list
What is Filmora?
Filmora is Wondershare's video editing application aimed at beginners and social content creators, combining a standard drag-and-drop timeline with AI features: text-to-video generation, automatic dynamic captions, and AI-assisted color and audio cleanup. The free version unlocks all of Filmora's core editing tools but stamps a watermark on every exported video and withholds the Filmora Creative Assets library and cloud storage, which require a paid plan. Paid subscriptions (Basic and Advanced) bundle monthly AI credits, cloud storage, and full access to the 2.9-million-item asset library of templates, effects, and stock music; a separate perpetual license is sold per platform (Windows or Mac licenses are not interchangeable) and includes only a fixed number of version updates rather than ongoing future releases. Filmora runs on Windows and Mac desktop, plus iOS, Android, and iPad apps for mobile editing.
Filmora is Wondershare's consumer video editor built around drag-and-drop timeline editing, AI text-to-video generation, and dynamic captions, with access to a library of over 2.9 million creative assets (templates, effects, and music). The free version includes all core editing features but adds a watermark to exports and blocks the creative asset library and cloud storage; subscription plans start around $49.99/year for Basic and $59.99/year for Advanced (discounted from $69.99), and a perpetual license (discounted from $79.99, sold separately per platform) grants lifetime access to that version only, without future major-version upgrades. It's positioned for social media creators, small business marketers, and beginners who want AI-assisted editing without Premiere Pro or DaVinci Resolve's learning curve.
Standout feature: AI text-to-video generation and automatic dynamic captions built into a drag-and-drop timeline, aimed at creators who want AI-assisted output without a professional-grade node or color-page workflow.
Biggest weakness: Pricing is genuinely confusing across annual subscriptions, platform-specific perpetual licenses, and AI credit allotments, and reviewers frequently cite this alongside limited advanced features for professional-grade color grading or motion tracking compared to DaVinci Resolve or Premiere Pro.
Pros
- Free version includes all core editing tools, not just a crippled demo.
- AI text-to-video and dynamic captions speed up short-form content creation.
- Available across Windows, Mac, iOS, and Android for mobile and desktop editing.
- 2.9 million-item asset library of templates, effects, and stock music on paid plans.
Cons
- Pricing structure across subscriptions, perpetual licenses, and AI credits is confusing, a recurring complaint in user reviews.
- Free version watermarks every exported video.
- Perpetual license is platform-specific (separate Windows and Mac purchases) and doesn't include future major-version upgrades.
- Lacks the advanced color grading and motion tracking depth professional editors get from DaVinci Resolve or Premiere Pro.
Filmora pricing
Free tier · paid from $49.99/yr · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | All core editing features; exports are watermarked; no access to Filmora Cloud Storage or the full Creative Assets library. |
| Basic | $49.99/yr | Discounted annual rate; includes 2.9M+ creative assets, 1GB cloud storage, 4K export, 500 free AI conversations. |
| Advanced | $59.99/yr | Discounted from $69.99/year; adds 1,000 monthly AI credits and 10GB cloud storage on top of Basic. |
| Perpetual License | $79.99 once | Discounted list price; sold separately for Windows or Mac; includes 1,000 AI credits and asset access but only a limited number of version updates, not future major releases. |
What reviewers say
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