Ecwid — Embeddable ecommerce platform for adding a store to an existing website or selling across social and marketplace channels, from $5/month.
By Noahlast updated pricing verified
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Best for: small businesses adding a shopping cart to an existing website or selling through social and marketplace channels
Pricing: From $5/month (Starter, 10 products); no free tier.
- Ecwid's Starter plan costs $5/month for up to 10 products.
- Venture costs $29/month billed annually (100 products, social selling).
- Business costs $49/month billed annually (2,500 products, marketplaces, subscriptions).
- Ecwid charges zero transaction fees on every plan.
Limitations: No free tier.; Starter plan caps out at 10 products.; POS integration for in-person selling requires the top Unlimited plan.
Top alternatives: Shopify, BigCommerce, WooCommerce, Square Online — full list
What is Ecwid?
Ecwid (now part of Lightspeed) is an ecommerce platform built to embed a shopping cart into a site you already have, rather than replace your website the way a standalone builder like Shopify does. A widget drops into WordPress, Squarespace, Wix, Weebly, Drupal, or Joomla, or merchants can sell entirely through social and marketplace channels — Instagram, TikTok, Facebook, Pinterest, Amazon, and Google — without a dedicated storefront. Core commerce features span every plan: centralized inventory and order management, automated tax calculation, shipping automation, and payment processing through PayPal, Stripe, and Square, all with zero Ecwid transaction fees regardless of tier. Higher plans add capacity and channel breadth rather than gating core functionality: Venture unlocks social selling and live chat support, Business adds marketplace listings and subscription billing, and Unlimited removes the product-count cap and adds point-of-sale integration for in-person selling. Ecwid ships iOS and Android apps for managing orders, inventory, and customer messages away from a desktop.
Ecwid (by Lightspeed) is an ecommerce platform designed to bolt a shopping cart onto an existing website — WordPress, Squarespace, Wix, Weebly, Drupal, or Joomla — or to sell through Instagram, TikTok, Facebook, Pinterest, Amazon, and Google without building a site at all. Starter costs $5/month for up to 10 products; Venture, at $35/month ($29/month billed annually), raises the limit to 100 products and adds Instagram/Facebook selling and live chat support; Business, at $65/month ($49/month billed annually), supports up to 2,500 products, marketplace selling, and subscriptions; and Unlimited, at $149/month ($119/month billed annually), removes the product cap and adds POS integration. Ecwid charges zero transaction fees on any plan and offers iOS and Android apps for managing orders and inventory on the go.
Standout feature: The store widget embeds directly into an existing WordPress, Squarespace, Wix, Weebly, Drupal, or Joomla site instead of requiring a full site migration, and every plan charges zero Ecwid transaction fees.
Biggest weakness: No free tier (Starter is the cheapest paid option at $5/month), and the product-catalog limit forces upgrades quickly: Starter caps out at just 10 products, well below what many small stores need on day one.
Pros
- Embeds as a widget into an existing site rather than requiring a full storefront rebuild.
- Zero Ecwid transaction fees on every plan, including Starter.
- Sells directly through Instagram, TikTok, Facebook, Pinterest, Amazon, and Google without a separate integration.
- iOS and Android apps cover order management, inventory, and customer messaging.
Cons
- No free tier; the entry-level Starter plan still costs $5/month.
- Starter caps out at 10 products, which many small stores exceed immediately.
- Point-of-sale integration for in-person selling is gated to the top Unlimited plan at $119-149/month.
- Design flexibility is more limited than a dedicated site builder like Shopify, since Ecwid is built to embed rather than serve as the whole site.
Ecwid pricing
From $5/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Starter | $5/mo | Up to 10 products, 70+ templates, email support; same price whether billed monthly or annually. |
| Venture | $29/mo | Billed annually ($35/month billed monthly); up to 100 products, Instagram and Facebook selling, live chat support, app market access. |
| Business | $49/mo | Billed annually ($65/month billed monthly); up to 2,500 products, marketplace selling, subscriptions, 2 staff accounts, phone support. |
| Unlimited | $119/mo | Billed annually ($149/month billed monthly); unlimited products, POS integration, unlimited staff accounts, priority support. |
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