Drift — Conversational marketing and live-chat platform now being sunset by owner Salesloft in favor of 1mind, its AI successor.
By Noahlast updated
Drift screenshots & video
Drift in 20 seconds
Best for: existing Drift customers evaluating migration timing, not recommended as a new purchase
Pricing: No current public pricing; historically quote-based per seat/conversation volume, and no self-serve pricing page exists as of mid-2026.
- Salesloft acquired Drift in February 2024; Salesloft itself was acquired by Clari in December 2025.
- In March 2026, Clari and Salesloft announced Drift's conversational marketing product is being gradually sunset in favor of 1mind.
- No confirmed end-of-life date for Drift had been published as of mid-2026.
- A September 2025 OAuth token breach affected over 700 organizations using Drift's integrations.
- Drift held a 4.5/5 rating from 200 reviews on Capterra prior to the sunset announcement.
Limitations: Being actively sunset by its parent company as of March 2026.; No confirmed shutdown date, creating migration-timing uncertainty for current customers.; No public pricing available for evaluation.
Top alternatives: Intercom, Tidio, Crisp, 1mind — full list
What is Drift?
Drift is a conversational marketing platform: a website chat widget and AI chatbot that greets visitors, answers questions using their web activity and CRM history, and routes qualified leads directly to a salesperson. Salesloft acquired Drift in February 2024 and folded it into its sales engagement platform; Salesloft was itself acquired by revenue-intelligence company Clari in December 2025. In March 2026, Clari and Salesloft announced that Drift's standalone conversational marketing product is being gradually sunset, naming 1mind — a newer conversational AI agent product — as its official successor. A September 2025 OAuth token breach affecting over 700 organizations that used Drift's integrations (including Cloudflare, Palo Alto Networks, and Zscaler) is widely reported to have accelerated this decision. Drift's website and product pages were still live as of mid-2026, but the vendor has not published current self-serve pricing or a firm shutdown date, so evaluating Drift as a going-forward purchase carries meaningful platform risk beyond its feature set.
Drift is a conversational marketing platform that engages website visitors through live chat and AI chatbots, qualifies leads in real time, and routes high-intent prospects to sales teams, historically competing with Intercom in the B2B chat space. Salesloft, which acquired Drift in February 2024 and itself merged with Clari in December 2025, announced in March 2026 that Drift's conversational marketing product is being gradually sunset in favor of 1mind, an AI agent platform positioned as its exclusive successor. As of mid-2026 Drift's product pages remain live and existing customers are not immediately cut off, but no public pricing is currently published and no end-of-life date has been confirmed, leaving current customers to plan a migration without a firm deadline. Drift previously held a 4.5/5 rating from 200 reviews on Capterra, reflecting sentiment from before the sunset announcement rather than its current transitional state.
Standout feature: Routes qualified chat conversations directly into a seller's workflow via Salesloft's Rhythm engine, syncing chat interactions with CRM data in real time
Biggest weakness: Drift is being actively sunset: Salesloft and Clari announced in March 2026 that the product is being gradually wound down in favor of 1mind, with no confirmed end-of-life date and no current public pricing, making it a poor choice for anyone not already a customer.
Pros
- Deep CRM and sales-workflow integration through Salesloft's Rhythm engine for routing qualified leads.
- Personalizes chat responses using a visitor's web activity and past CRM interactions rather than static scripts.
- Historically strong review scores (4.5/5 on Capterra from 200 reviews) from its pre-sunset years.
- Product pages and existing integrations remained functional as of mid-2026, giving current customers time to plan a migration.
Cons
- Actively being sunset as of March 2026, with 1mind named as the official successor and no confirmed shutdown date.
- No current public pricing; Drift was already quote-only before the sunset and now lacks even that.
- A September 2025 OAuth token breach affected over 700 organizations using Drift's integrations, including major enterprise customers.
- New customers have little reason to adopt a product its own parent company is winding down.
Drift pricing
Custom pricing
| Plan | Price | Notes |
|---|---|---|
| Custom (sales-assisted) | Custom | Drift never published self-serve list pricing even before the 2026 sunset announcement; plans were quoted per contract based on seats and conversation volume. No current pricing page is published as of mid-2026. |
What reviewers say
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