Asana — Work and project management software for teams that need shared task lists, timelines, and workflow automation.
By Noahlast updated pricing verified
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Best for: Cross-functional teams of 10-500 people who need shared timelines, dependencies, and status reporting across multiple concurrent projects.
Pricing: Asana is free for up to 2 users, then starts at $10.99/user/month (billed annually) on Starter, $24.99/user/month on Advanced, and custom pricing for Enterprise.
- Asana's free Personal plan supports up to 2 users with unlimited tasks and projects.
- The Starter plan starts at $10.99 per user per month billed annually, or $13.49 per user per month billed monthly.
- The Advanced plan costs $24.99 per user per month billed annually and adds Goals, Workload, and time tracking.
- Enterprise and Enterprise+ plans are quote-only and add SAML SSO, SCIM provisioning, and data residency controls.
- Asana has been named a Leader in Gartner's Collaborative Work Management Magic Quadrant for three consecutive years as of 2025.
- Asana has more than 12,000 user reviews on G2 for its Work Management and OKR Software categories.
Limitations: Costs scale per seat and jump sharply between tiers, making it expensive for larger teams that need Advanced-only features like Goals or Workload.; SSO and provisioning require the quote-only Enterprise tier, adding sales friction for security-conscious buyers.; The growing AI Teammates and AI Studio feature set adds complexity that simple task-tracking teams may not need.; File uploads are capped at 100MB per file even on paid tiers, per the pricing page's stated limits for the free tier.
Top alternatives: Monday.com, ClickUp, Trello, Wrike, Smartsheet — full list
What is Asana?
Asana is a cloud-based work and project management tool that lets teams create tasks, group them into projects and portfolios, and visualize work as lists, kanban boards, Gantt-style timelines, or calendars. It is built by Asana, Inc. and serves individuals up to enterprise organizations, with a free Personal tier for up to two users and paid tiers (Starter, Advanced, Enterprise) that add reporting, automation, forms, and administrative controls. Recent additions include AI Teammates (pre-built AI agents that work inside tasks) and AI Studio for no-code automations.
Asana is a work management platform where teams plan projects, assign tasks, and track progress through list, board, timeline, and calendar views. It organizes work into projects, portfolios, and goals connected through what Asana calls the Work Graph, and it now layers AI Teammates and AI Studio automations on top of that structure. Asana is used by both small teams coordinating a handful of projects and large enterprises running cross-department workflows with SAML-based SSO and SCIM provisioning.
Standout feature: The Work Graph: a connected data model linking goals, portfolios, projects, and tasks that now also assigns work to AI Teammates alongside human assignees.
Biggest weakness: Asana's task-based model gets expensive and administratively heavy at scale: seat-based pricing jumps from $10.99 to $24.99/user/month just to unlock Goals and Workload, and features like SSO or capacity planning require Enterprise, which is quote-only.
Pros
- Free tier covers unlimited tasks and projects for up to 2 users, not just a time-limited trial
- Multiple views (list, board, timeline/Gantt, calendar) on the same project without extra tools
- Deep integration library (100+ free integrations) plus native Salesforce, Tableau, and Power BI connectors on Advanced
- Reporting dashboards and portfolios give a rollup view across many projects at once
Cons
- Per-user pricing means costs scale linearly and jump 127% from Starter to Advanced ($10.99 to $24.99/user/month)
- Core planning features like Goals and Workload are locked behind the Advanced tier, not available on Starter
- SSO, SCIM provisioning, and capacity planning require Enterprise, which has no published price
- Heavy feature surface (AI Teammates, AI Studio, Service Management) can overwhelm teams that just want simple task tracking
Asana pricing
Free tier · paid from $10.99/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Personal | Free | Free forever for up to 2 users: unlimited tasks and projects, list/board/calendar views, unlimited storage (100MB max per file), status updates, 100+ integrations. |
| Starter | $10.99/mo | Per user per month billed annually ($13.49/user/month billed monthly). No seat limits, timeline and Gantt views, reporting dashboards, unlimited automations, forms, custom fields and templates, unlimited free guests, AI Studio Basic with 50K credits/month. |
| Advanced | $24.99/mo | Per user per month billed annually. Everything in Starter plus unlimited portfolios, Goals, Workload, approvals and proofing, Salesforce/Tableau/Power BI connectors, forms branching, time tracking, scaled security, formulas, AI Studio Basic with 75K credits/month. |
| Enterprise | Custom | Custom pricing via sales. Everything in Advanced plus SAML SSO, SCIM provisioning, universal workload, capacity planning, service accounts, view-only licenses, admin announcements, workflow bundles, AI Studio Basic with 200K credits/month. Enterprise+ adds SIEM integrations, data residency, and audit logs. |
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