Amplitude — An AI-powered product analytics platform with session replay and experimentation, free up to 2 million events/month, then usage-based pricing.
By Noahlast updated pricing verified
Amplitude screenshots & video
Amplitude in 20 seconds
Best for: product teams needing behavioral analytics, session replay, and experimentation with usage-based rather than per-seat pricing
Pricing: Free up to 2 million events/month; Plus scales usage-based to 70 million events/month; Growth and Enterprise are custom-priced.
- Amplitude's Free plan covers up to 2 million events/month with no credit card required.
- The Plus plan scales usage-based up to 70 million events/month with custom events and cohorts.
- Growth and Enterprise plans use custom, event-based pricing requiring a sales conversation.
- Amplitude holds a 4.6/5 rating from 68 reviews on Capterra.
- Amplitude bundles product analytics, session replay, and feature experimentation in one platform.
Limitations: Growth and Enterprise pricing is not published; both require contacting sales.; Usage-based pricing means costs scale with instrumentation depth, which can be hard to predict.; Advanced session replay volume requires a paid plan beyond the free tier's 10,000/month.
Top alternatives: Mixpanel, Google Analytics, Heap, PostHog, Pendo — full list
What is Amplitude?
Amplitude is a digital analytics platform focused on product usage rather than marketing-site traffic: it tracks user events inside an app or website (button clicks, feature usage, purchases) and lets product teams build funnels, retention curves, and behavioral cohorts to understand how people actually use a product. Beyond core analytics, Amplitude bundles session replay (watching recorded user sessions tied to the events they triggered), feature experimentation for A/B testing, and an AI layer that includes agents for automated analysis and an "AI Feedback" tool that summarizes customer feedback at scale. It ships SDKs for TypeScript, Python, Go, Swift, and Kotlin, and supports MCP-based integrations so AI coding assistants like Claude and Cursor can query Amplitude data directly. Amplitude's pricing is event-volume-based rather than flat per-seat: the free tier covers up to 2 million monthly events, and paid tiers scale usage-based well beyond that, which means cost grows with product usage and instrumentation depth rather than headcount, unlike per-seat competitors.
Amplitude is a product analytics platform used by product, data, and engineering teams to track user behavior, run funnel and retention analysis, and test features through built-in experimentation. Its Free plan covers up to 2 million tracked events per month with no credit card required, including AI agents, session replay (10,000 sessions/month), and MCP connectivity for tools like Claude and Cursor; the Plus plan extends usage-based pricing up to 70 million events/month with custom events, cohorts, and alerts, while Growth and Enterprise plans add SSO, advanced session replay volume, and unlimited projects at custom, contact-sales pricing. Amplitude serves companies from startups to large enterprises across B2B SaaS, ecommerce, media, and financial services, and holds a 4.6/5 rating from 68 reviews on Capterra.
Standout feature: Bundles product analytics, session replay, and feature experimentation under one usage-based pricing model, plus native MCP connectivity so AI coding tools like Claude and Cursor can query product data directly.
Biggest weakness: Pricing above the free 2-million-event tier is usage-based and largely hidden behind "contact sales" for Growth and Enterprise, making it hard to budget for a scaling product without a sales conversation; heavy instrumentation can also drive event volume, and cost, up faster than teams expect.
Pros
- Free tier covers 2 million events/month with no credit card required, generous compared to many analytics competitors.
- Session replay and feature experimentation are built in, reducing the need for separate tools.
- Native MCP support lets AI coding assistants query product analytics data directly.
- SDKs across TypeScript, Python, Go, Swift, and Kotlin cover most product stacks.
Cons
- Growth and Enterprise pricing is not published; both require a sales conversation to get a quote.
- Usage-based pricing means costs can rise with instrumentation depth, not just company size or seats.
- Advanced session replay volume (beyond the free tier's 10,000/month) requires moving to a paid plan.
- Setup and event-taxonomy design require more upfront planning than simpler analytics tools.
Amplitude pricing
Free · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Up to 2 million events/month; includes AI agents, MCP, product analytics, 10,000 monthly session replays. No credit card required. |
| Plus | Custom | Usage-based, pay-as-you-go beyond the first 2M free events/month; up to 70 million events/month; adds custom events/formulas, 20 behavioral cohorts, alerts, heatmaps, and 2-year data retention. |
| Growth | Custom | Custom, event-based pricing; adds advanced behavioral exploration, currency conversion, 20K monthly session replays, and SSO. |
| Enterprise | Custom | Custom, event-based pricing; adds unlimited projects, data access controls, unlimited alerts, 50K monthly session replays, and advanced RBAC. |
What reviewers say
Scores belong to their platforms; we display them with attribution and never fold them into our own ratings.