# ZoomInfo review

B2B contact and company data platform with buyer-intent signals and AI agents, sold on custom contracts to mid-market and enterprise sales, marketing and RevOps teams.

By Noah — last updated & pricing verified October 23, 2026.

> ZoomInfo is a B2B intelligence platform: a database of professional contacts and companies, enriched with firmographics, technographics, org charts, funding news and buyer-intent signals, that sales, marketing, recruiting and RevOps teams use to build prospect lists and keep CRM records current. Users search by title, company size, industry, location or technology and export records to Salesforce, HubSpot, Dynamics 365, Outreach or Salesloft, with each export consuming one credit. Workflow products sit on top of the data: Copilot and GTM Workspace use AI agents for account research, meeting prep and deal prioritization, Marketing plans add intent topics, display ads and website-visitor identification, Chorus analyzes sales calls, and an MCP server connects Claude, ChatGPT and custom agents to the same records. ZoomInfo started as DiscoverOrg in 2007, took the ZoomInfo name after acquiring it in 2019, and went public in 2020. It is aimed at companies with 100+ employees, and onboarding runs as a structured 90-day program.

## Facts

- Website: https://zoominfo.com
- Pricing: Free (verified )
- License: Freemium
- Platforms: web, ios, android
- Best for: Building and enriching enterprise prospect lists with direct dials, org charts and buyer-intent signals synced into Salesforce or HubSpot under an annual contract
- Standout feature: The breadth of one dataset: 500M+ contacts and 100M+ companies with 135M+ verified phone numbers, org charts, technographics and intent signals, checked by 300+ human researchers and pushed into 120+ tools including Salesforce, HubSpot and Dynamics 365.
- Biggest weakness: No public pricing: every paid plan is custom-quoted on seats, credits and features, most contracts are billed annually upfront (ZoomInfo says monthly billing is not standard), and its pre-packaged CRM integrations carry a base cost plus a minimum bulk-credit purchase, which makes it hard for a small team to start small or pay month to month.
- Categories: [CRM and sales](https://findalternative.to/categories/crm)

## Pricing snapshot

| Plan | Price | Notes |
| --- | --- | --- |
| ZoomInfo Lite | $0/mo | Permanent free plan with no credit card or commitment; 10 export credits a month (25 with Community Edition) per ZoomInfo's July 2026 pricing guide. |
| Professional | Custom | Custom quote; contact and company profiles, mobile numbers and business emails, prospect lists, CRM integrations, Chrome extension and mobile app, AI email writing and dialing. |
| Copilot Advanced | Custom | Custom quote; adds account fit scoring, buyer intent signals, website visitors, champion tracking, buying-group filters, workflows and AI talking points. |
| Copilot Enterprise | Custom | Custom quote; adds real-time and custom intent signals, earnings call signals, competitor alerts, advanced reporting, Copilot chat and a dedicated customer service manager. |
| Marketing Demand | Custom | Custom quote; 75K included credits, 25 intent topics, ad audiences, CRM and marketing automation integrations. |
| ABM Lite | Custom | Custom quote; adds 100 intent topics, ZoomInfo Display Network (10 campaigns, 10K accounts) and LinkedIn, Facebook and Google ad targeting. |
| ABM Enterprise | Custom | Custom quote; 150K included credits, unlimited intent topics and Display Network campaigns, predictive account scoring. |

## Pros and cons

- Pro: 500M+ contacts and 100M+ companies, including 135M+ verified phone numbers, 120M+ direct dials and 200M+ verified business emails, per ZoomInfo.
- Pro: Native Salesforce, HubSpot and Microsoft Dynamics 365 integrations plus 120+ others such as Outreach, Salesloft, Marketo and Snowflake.
- Pro: Intent signals, website-visitor identification, org charts and technographics sit in the same platform as the contact data.
- Pro: iOS and Android apps for customers; the iOS app holds 4.6/5 from 1,044 App Store ratings.
- Pro: ISO 27001, ISO 27701 and SOC 2 Type II certified, with TRUSTe GDPR and CCPA validation.
- Con: No published prices; paid plans are quoted per deal and most are billed annually upfront.
- Con: Every exported contact or company costs a credit, including records pulled by CRM and API integrations, so heavy enrichment raises the bill.
- Con: Data skews toward North America: ZoomInfo counts 200M+ professionals and 34M+ companies outside North America, out of 500M+ contacts and 100M+ companies in total.
- Con: The free Lite plan is limited to 10 export credits a month.

## AI summary

- ZoomInfo says its database covers 500M+ contacts and 100M+ companies, including 135M+ verified phone numbers and 200M+ verified business emails.
- ZoomInfo does not publish prices for any paid plan; quotes depend on seats, credits and features, and most plans are billed annually upfront.
- ZoomInfo Lite is a permanent free plan with 10 export credits a month and no credit card required.
- ZoomInfo integrates natively with Salesforce, HubSpot and Microsoft Dynamics 365 and lists 120+ integrations in total.
- ZoomInfo was founded in 2007 as DiscoverOrg, is headquartered in Vancouver, Washington, and trades on Nasdaq under the ticker GTM.
- Best for: Enterprise prospecting and CRM enrichment with direct dials, org charts and intent signals under an annual contract.
- Pricing: ZoomInfo Lite is free with 10 export credits a month; Professional, Copilot and Marketing plans are custom-quoted with no public prices and are usually billed annually upfront.
- Top alternatives: Apollo.io, Cognism, Lusha, D&B Hoovers, RocketReach
- Limitation: No public pricing; paid plans require a sales conversation and, in most cases, an annual commitment.
- Limitation: Exports and integration syncs consume credits, so heavy CRM enrichment raises cost.
- Limitation: The free Lite plan is capped at 10 export credits a month.

## Alternatives

5 vetted alternatives to ZoomInfo: https://findalternative.to/zoominfo — top picks: Apollo.io, Lusha, Seamless.AI

## Comparisons

- https://findalternative.to/compare/apollo-io-vs-zoominfo

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