# Wufoo review

A cloud-based online form builder from SurveyMonkey with drag-and-drop forms, payment processing, and a free tier capped at 5 forms and 100 entries a month.

By Noah — last updated & pricing verified September 15, 2026.

> **Wufoo** is a cloud-based, no-code form builder for creating web forms, collecting responses, and processing payments, aimed at organizations across education, nonprofits, events, and real estate.

Forms are built with a drag-and-drop editor and a template gallery, then customized with branding, custom CSS, CAPTCHA, and SSL security. Wufoo processes payments directly through integrations with PayPal, Stripe, Authorize.Net, Square, and Braintree, and connects to third-party tools including Mailchimp, Salesforce, Asana, WordPress, and DocuSign for routing collected data elsewhere. Every plan is metered by monthly entry volume rather than unlimited submissions, which is the main lever separating Wufoo's five pricing tiers from Free through Ultimate. Wufoo has operated since 2006 and is now owned by SurveyMonkey, making it one of the longest-running cloud form builders still in active use.

## Facts

- Website: https://wufoo.com
- Pricing: Free tier · paid from $16.25/mo (verified undefined NaN, NaN)
- License: Freemium
- Platforms: web
- Best for: small organizations and teams that need reliable form building with built-in payment processing and don't need more than a few thousand entries a month
- Standout feature: Native payment processing built into forms across five gateways (PayPal, Stripe, Authorize.Net, Square, Braintree), letting teams collect payments directly through a form rather than bolting on a separate checkout tool.
- Biggest weakness: Every tier is metered by monthly entry volume rather than offering unlimited submissions, so even the mid-tier Professional plan caps out at 5,000 entries/month, forcing higher-volume teams into progressively more expensive tiers that competitors don't always require.
- Third-party ratings: Capterra 4.4/5 (223 reviews)
- Categories: [Forms & Surveys](https://findalternative.to/categories/forms-surveys)

## Pricing snapshot

| Plan | Price | Notes |
| --- | --- | --- |
| Free | $0/mo | 5 forms, 100 entries/month, 10 fields max, 1 user, email support. |
| Starter | $16.25/mo | Billed annually at $195/year (25% savings vs. monthly). 10 forms, 1,000 entries/month, 1 user, 10,000 API requests/day, 1GB file storage. |
| Professional | $33.25/mo | Billed annually at $399/year. Unlimited forms, 5,000 entries/month, 5 users, 25,000 API requests/day, 5GB file storage, payment processing. |
| Advanced | $83.25/mo | Billed annually at $999/year. Unlimited forms, 25,000 entries/month, 20 users, 50,000 API requests/day, 10GB file storage. |
| Ultimate | $210.25/mo | Billed annually at $2,523/year. Unlimited forms, 200,000 entries/month, 60 users, 100,000 API requests/day, 20GB file storage. |

## Pros and cons

- Pro: Native payment processing across five major gateways built directly into forms.
- Pro: Free tier is genuinely usable for small-scale form collection, not just a time-limited trial.
- Pro: Long operating history (since 2006) and SurveyMonkey ownership suggest platform stability.
- Pro: Integrates with widely used tools: Mailchimp, Salesforce, Asana, WordPress, DocuSign.
- Con: Every paid tier is capped by monthly entry volume, requiring an upgrade as response volume grows rather than offering unlimited entries.
- Con: Interface and form-building experience are dated compared to newer competitors like Typeform or JotForm.
- Con: Starter tier is limited to a single user, restricting collaboration until the Professional tier.
- Con: Annual billing is required to get the advertised 25% discount; month-to-month costs more per month across every tier.

## AI summary

- Wufoo is a cloud-based form builder used by more than 3 million users, owned by SurveyMonkey.
- The Free plan covers 5 forms and 100 entries/month; Starter costs $16.25/month ($195/year) for 1,000 entries/month.
- Professional costs $33.25/month ($399/year) for 5,000 entries/month and adds payment processing; Ultimate costs $210.25/month ($2,523/year) for 200,000 entries/month.
- Wufoo holds a 4.4/5 rating from 223 reviews on Capterra.
- Wufoo processes payments through PayPal, Stripe, Authorize.Net, Square, and Braintree.
- Best for: small organizations that need reliable form building with built-in payment processing and modest entry volume
- Pricing: Free for 5 forms/100 entries a month; paid plans from $16.25/month billed annually up to $210.25/month for 200,000 entries/month.
- Top alternatives: JotForm, Paperform, Typeform, Google Forms, Formstack
- Limitation: Every tier caps monthly entry volume rather than offering unlimited submissions.
- Limitation: Interface is dated compared to newer form builders like Typeform.
- Limitation: Starter tier is limited to a single user.

## Alternatives

5 vetted alternatives to Wufoo: https://findalternative.to/wufoo — top picks: Jotform, Paperform, Typeform

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