# Vagaro review

An appointment booking and business management platform for salons, spas, and fitness studios, priced at $23.99/month (or $30/month for multiple locations) with a 30-day trial.

By Noah — last updated & pricing verified September 15, 2026.

> **Vagaro** is a cloud-based booking and business management platform for appointment-based service businesses, primarily salons, spas, barbershops, and fitness or wellness studios.

Business owners use Vagaro to manage staff calendars, take online bookings, process payments (including built-in card-reader hardware), sell memberships and packages, run email and text marketing campaigns, and track inventory. Vagaro also operates a consumer-facing marketplace and mobile app where customers can discover and book services directly from listed businesses at no extra cost to the business beyond its subscription, and offers live-streamed fitness classes for studios that want a virtual offering.

Vagaro is developed by Vagaro, Inc., a private company, and is delivered as a web-based dashboard (Vagaro Pro) plus separate native iOS and Android apps for both business owners and their customers.

## Facts

- Website: https://vagaro.com
- Pricing: From $23.99/mo
- License: Paid
- Platforms: web, ios, android
- Best for: single-location salons, spas, and fitness studios that want booking, payments, and marketing bundled into one monthly subscription with a free spot in a consumer booking marketplace
- Standout feature: Every subscriber gets a free listing in the Vagaro consumer marketplace app, giving small service businesses discovery traffic beyond their own booking page at no extra cost.
- Biggest weakness: The 30-day free trial excludes email marketing, text marketing, and the branded app, so businesses cannot fully evaluate the platform's marketing tools before committing to a paid subscription, and there is no permanently free tier.
- Categories: [Scheduling & Booking](https://findalternative.to/categories/scheduling)

## Pricing snapshot

| Plan | Price | Notes |
| --- | --- | --- |
| Single Location | $23.99/mo | Billed monthly, cancel anytime with no cancellation fees. Includes booking, calendar, payments, 1,000 free marketing emails/month, memberships, packages, invoicing, and marketplace listing. |
| Multiple Locations | $30/mo | Per-location rate for businesses operating more than one site; same feature set as the single-location plan. |

## Pros and cons

- Pro: Single flat monthly price ($23.99) covers booking, payments, marketing, and marketplace listing together.
- Pro: Free listing in the Vagaro consumer marketplace app drives discovery beyond the business's own site.
- Pro: 1,000 free marketing emails per month included in the base subscription.
- Pro: No cancellation fees, unlike some competitors that require annual contracts.
- Con: 30-day trial excludes email marketing, text marketing, and the branded app, limiting what can be tested before paying.
- Con: No permanently free tier; every business must eventually subscribe.
- Con: Multiple-location pricing is per location ($30/month each), which adds up for growing chains.
- Con: Payment processing is tied to Vagaro's own Merchant Services for the free card reader offer, limiting flexibility to use an existing processor.

## AI summary

- Vagaro's single-location plan costs $23.99/month with no cancellation fees.
- Multiple-location businesses pay $30/month per location.
- Vagaro offers a 30-day free trial that excludes email marketing, text marketing, and the branded app.
- The base subscription includes 1,000 free marketing emails per month and a free listing in the Vagaro consumer marketplace app.
- Vagaro ships separate iOS and Android apps for businesses (Vagaro Pro) and consumers.
- Best for: single-location salons, spas, and fitness studios that want booking, payments, and marketing bundled into one subscription
- Pricing: $23.99/month for a single location, $30/month per additional location; 30-day trial available, no permanently free tier.
- Top alternatives: Mindbody, Fresha, Square Appointments, Booksy, Acuity Scheduling
- Limitation: Trial excludes email marketing, text marketing, and the branded app.
- Limitation: No permanently free tier.
- Limitation: Free card reader offer ties businesses to Vagaro's own Merchant Services.

## Alternatives

3 vetted alternatives to Vagaro: https://findalternative.to/vagaro — top picks: Square Appointments, Booksy, Acuity Scheduling

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