# 7 Best Alternatives to Serpstat in 2026

By Noah — last updated & pricing verified October 26, 2026.

> SE Ranking is the top Serpstat alternative, best for agencies that report Google rankings and AI-answer visibility together, tracking 100 AI prompts daily on its $103.20/month Core plan billed annually. Semrush adds a 28-billion-keyword dataset, Ahrefs adds a free tier and a 41.9-billion-keyword index, and Mangools suits freelancers who want a low learning curve.

From our data: 2 of the 7 Serpstat alternatives listed here (Ahrefs and Ubersuggest) have a free tier, which Serpstat lacks; among the 5 with a published subscription price, the median entry plan is $49/month (Moz Pro Starter), just under Serpstat Individual's $50, and none of them lists unlimited projects at a published price the way Serpstat Team does for $100/month.

## Quick picks

- Best overall: [SE Ranking](https://findalternative.to/se-ranking/about)
- Best for a larger dataset and a full marketing suite: [Semrush](https://findalternative.to/semrush/about)
- Best for backlink research on a larger index: [Ahrefs](https://findalternative.to/ahrefs/about)
- Best free plan and lifetime license: [Ubersuggest](https://findalternative.to/ubersuggest/about)
- Best pay-as-you-go option: [FlexQueries](https://findalternative.to/flexqueries/about)

## Serpstat alternatives at a glance

| Alternative | Best for | Standout | Biggest weakness | Learning curve | Price |
| --- | --- | --- | --- | --- | --- |
| Serpstat (the incumbent) | Agencies and in-house SEO teams that need keyword research, rank tracking, and technical site audits for multiple client sites in one subscription | Built-in ChatGPT and Claude MCP integration that lets AI assistants query Serpstat's keyword, rank, and backlink data directly, alongside a standard API for custom pipelines | No perpetual free tier, only a 7-day free trial; the entry Individual plan caps at 5 projects and 100 searches a day, which agencies outgrow immediately and are forced onto the $100/mo Team plan | Moderate | From $50/mo |
| SE Ranking | SEO agencies managing 10-30+ client projects who need rank tracking, white-label reporting, and AI-search visibility monitoring in one subscription. | SE Visible add-on and MCP server let users pull SE Ranking's rank, keyword, and AI-visibility data directly into Claude, ChatGPT, or other AI assistants, and track brand mentions across AI Overviews, AI Mode, Perplexity, and ChatGPT. | No free tier: the cheapest plan is $103.20/month (billed annually, $129/month if billed monthly) and core capabilities like white-label reports (Agency Pack, +$69/mo) and the AI Search visibility toolkit (+$71.20/mo) are separate paid add-ons rather than included, so a fully equipped agency stack quickly exceeds $200-300/month. | Moderate | From $103.20/mo |
| Semrush | Agencies and in-house marketers who need one dashboard to track both Google rankings and brand mentions inside AI answers like ChatGPT and Perplexity. | Bundled AI Visibility tracking that monitors up to 200+ custom prompts per day and reports brand share of voice across ChatGPT, Perplexity, Gemini, and Google AI Overviews alongside traditional rank tracking. | Entry pricing jumped sharply after the Adobe acquisition — the cheapest plan now starts at $117.33/mo billed annually ($139/mo month-to-month) versus older sub-$100 Semrush plans, and AI-visibility features are bundled in rather than optional, so buyers who only want classic SEO tools still pay for AI tracking they may not use. | Steep | From $117.33/mo |
| Ahrefs | SEO professionals and content marketers who need backlink analysis, keyword research, and rank tracking in one platform, at scale rather than for occasional single-page checks | A proprietary web index built from continuous crawling (170 trillion pages, 41.9 billion tracked keywords) that powers backlink analysis, keyword data, and newer AI-search visibility tools like Brand Radar. | Full-featured plans start at $129/month for Lite and jump to $249/month (Standard) and $449/month (Advanced); only one user seat is included per plan, with extra seats costing $40-80/month each, so team pricing scales quickly. | Steep | Free tier · paid from $29/mo |
| Mangools | Solo SEOs, freelancers, and small marketing teams who need keyword research, rank tracking, and backlink checks without an Ahrefs- or Semrush-sized budget or learning curve. | One subscription unlocks five separate SEO tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) built around a deliberately simple, low-clutter interface, plus a growing set of free standalone tools like an AI Search Grader and Reddit Threads Finder. | Mangools' keyword and backlink databases are smaller than Ahrefs or Semrush, so LinkMiner and KWFinder tend to surface fewer opportunities in competitive or low-search-volume niches; the suite also has no built-in technical site-audit crawler, and daily rank-tracking updates are limited to the top Agency plan. | Low | Custom pricing |
| Ubersuggest | Running keyword research, a weekly site audit and rank tracking for one to a few small-business websites on a $29-$99/month budget or a one-time lifetime license. | One-time lifetime licenses ($290, $490 or $990) for the core SEO toolset, paired with a project dashboard that turns audit, ranking and competitor data into a to-do list ranked by impact and effort. | Ubersuggest's metrics are estimates from third-party data providers, and recent Trustpilot reviewers report keyword and ranking data that does not match live Google results, plus backlink and rank-tracking reports that stop working. Agencies also hit hard limits: no public API, no white-label reports, no SSO, and lifetime purchases are non-refundable with a reduced AI-visibility allowance. | Low | Free tier · paid from $29/mo |
| Moz Pro | Tracking rankings, crawl health and link metrics for three to ten company or client sites with scheduled reports, where Domain Authority is the number clients already expect to see. | Domain Authority and Page Authority, the authority scores Moz created, plus Spam Score and Brand Authority, built into Link Explorer, the MozBar extension and every Campaign report. | Research quotas are tight below Medium: Standard ($99/month) includes only 150 keyword queries a month against 5,000 on Medium ($179/month). Moz offers no refunds and the free trial rolls into the paid Medium plan, a recurring complaint in its 242 Trustpilot reviews (2.4/5). | Moderate | From $49/mo |
| FlexQueries | Running occasional keyword, backlink and site-audit checks across a handful of projects without paying for a Semrush or Ahrefs plan in months when little runs. | Per-action pricing with an estimate before each paid run: $0.15 for a 225-row keyword report, $0.20 for a backlink overview and about $1.30 for a 500-page audit, with no charge in a month when nothing runs. | Monthly cost is variable, and the product covers less than the big suites. Each action is priced by its scope, prompt responses and competitor lookups cost extra on top of the published example prices, and heavy, steady users can end up paying more than a flat plan. FlexQueries' own comparison says Semrush and Ahrefs offer broader suites, and it has no white-label reports for agencies. | Moderate | From $5 one-time |

## 1. SE Ranking — best Serpstat alternative for SEO agencies managing 10-30+ client projects who need rank tracking, white-label reporting, and AI-search visibility monitoring in one subscription.

SE Ranking is the best Serpstat alternative for agencies that report on brand visibility in AI answers as well as Google rankings. SE Ranking Core tracks 2,000 keywords and 100 AI prompts daily across Google AI Overviews, AI Mode, Perplexity, and ChatGPT for $103.20/month billed annually ($129 monthly), and Growth raises that to 5,000 keywords and 250 prompts across 30 projects with 3 manager seats for $223.20/month; Serpstat's listing does not mention AI-answer tracking. SE Ranking sells white-label reports as a $69/month Agency Pack on top of any plan, where Serpstat includes them only on its $410/month Agency plan. Core audits 250,000 pages a month against 150,000 audited pages on Serpstat Team, SE Ranking ships iOS and Android apps where Serpstat is web only, and its 14-day trial needs no card, against Serpstat's 7-day trial. Serpstat is still the better choice for teams with many sites on a fixed budget. Serpstat Team costs $100/month for unlimited projects, the API, and a ChatGPT and Claude MCP integration, while SE Ranking caps Core at 10 projects and Growth at 30. Serpstat's Individual plan starts at $50/month, less than half of SE Ranking's entry price, annual billing saves up to 27% against SE Ranking's 20%, and Serpstat publishes its index of 8.62 billion keywords and 529 billion backlinks, which SE Ranking's listing does not size. SE Ranking's AI Search toolkit is also a $71.20/month add-on.

Compared to Serpstat: 100 AI prompts tracked daily across Google AI Overviews, AI Mode, Perplexity, and ChatGPT on Core where Serpstat lists no AI-answer tracking, white-label reports as a $69/month add-on to any plan against Serpstat's $410/month Agency plan, a 10-project cap on $103.20/month Core against unlimited projects on Serpstat Team at $100/month

- Wins: Core tracks 2,000 keywords and 100 AI prompts daily across Google AI Overviews, AI Mode, Perplexity, and ChatGPT, where Serpstat's listing has no AI-answer tracking · White-label reports cost $69/month on top of any plan, where Serpstat includes them only on the $410/month Agency plan · iOS and Android apps, a 14-day trial with no card, and 250,000 audited pages a month on Core, against Serpstat's web-only app, 7-day trial, and 150,000 audited pages on Team
- Loses: Core caps projects at 10 and Growth at 30, where Serpstat Team includes unlimited projects for $100/month · Entry price of $103.20/month billed annually ($129 monthly), more than double Serpstat Individual's $50/month · No published index size against Serpstat's 8.62 billion keywords and 529 billion backlinks, and the AI Search toolkit costs $71.20/month extra
- Pros: Combines rank tracking, keyword/backlink research, site audit, and AI-visibility tracking in one platform instead of separate tools; 20% discount for annual billing clearly disclosed alongside monthly price on the pricing page; MCP and API access let teams pull SEO and AI-visibility data into existing dashboards or AI assistants; Agency-oriented extras: white-label reporting, client seats, and an Agency Catalog for lead generation
- Cons: No free plan; only a 14-day trial with no credit card required; White-label reporting, AI Search tracking, and expanded API credits are priced as separate add-ons on top of the base Core/Growth plans; Entry-level Core plan caps at 10 projects and 2,000 tracked keywords per day, which agencies with larger portfolios will outgrow quickly; Enterprise pricing is custom and not disclosed, requiring a sales call to get a quote
- **Pricing:** From $103.20/mo (verified ) — $103.20/month billed annually for SE Ranking Core (10 projects) vs $100/month for Serpstat Team (unlimited projects); $50/month for Serpstat Individual
- Details: https://findalternative.to/se-ranking/about
- Head-to-head: [SE Ranking vs Serpstat](https://findalternative.to/compare/se-ranking-vs-serpstat)
- 8 alternatives to SE Ranking: https://findalternative.to/se-ranking

## 2. Semrush — best Serpstat alternative for agencies and in-house marketers who need one dashboard to track both Google rankings and brand mentions inside AI answers like ChatGPT and Perplexity.

Semrush is the best Serpstat alternative for marketing teams that need deeper data and AI-search reporting in the same subscription. Semrush reports 28 billion keywords and 43 trillion backlinks across 142 geo databases, against Serpstat's 8.62 billion keywords and 529 billion backlinks. Every paid Semrush tier tracks brand share of voice in ChatGPT, Perplexity, Gemini, and Google AI Overviews, with 50 prompts a day on Starter, 100 on Pro+, and 200 on Advanced, which Serpstat's listing does not offer. Semrush also bundles Content, Local, Advertising, Social, and AI PR toolkits alongside SEO, adds content optimization and keyword cannibalization analysis on Pro+, and sells extra users and white-labeled reports as add-ons. Serpstat is still the better choice on projects and API access per dollar. Serpstat Team costs $100/month for unlimited projects, the API, and a ChatGPT and Claude MCP integration, while Semrush SEO costs $117.33/month billed annually ($139 monthly) for 5 sites and 500 tracked keywords, Pro+ costs $248.17/month for 15 sites, and API data integration first appears on Advanced at $455.67/month for 40 sites. Serpstat's Individual plan starts at $50/month, its learning curve is rated moderate against Semrush's steep, and each extra Semrush user costs $45/month.

Compared to Serpstat: 28 billion keywords and 43 trillion backlinks against Serpstat's 8.62 billion keywords and 529 billion backlinks, daily AI prompt tracking across ChatGPT, Perplexity, Gemini, and Google AI Overviews on every paid tier, 5 sites for $117.33/month billed annually against unlimited projects on Serpstat Team at $100/month

- Wins: Vendor-reported dataset of 28 billion keywords and 43 trillion backlinks across 142 geo databases, against Serpstat's 8.62 billion keywords and 529 billion backlinks · AI Visibility tracking on every paid tier, with 50 prompts a day on Starter, 100 on Pro+, and 200 on Advanced, which Serpstat's listing does not include · Content, Local, Advertising, Social, and AI PR toolkits alongside SEO, plus extra users and white-labeled reports as add-ons
- Loses: SEO plan covers 5 sites and 500 tracked keywords for $117.33/month billed annually, where Serpstat Team covers unlimited projects for $100/month · API data integration starts on Advanced at $455.67/month billed annually, where Serpstat includes the API and an MCP integration on its $100/month Team plan · Steep learning curve against Serpstat's moderate one, extra users from $45/month, and no plan under $117.33/month against Serpstat Individual at $50
- Pros: Single platform covers keyword research, backlink analysis, site audits, rank tracking, and AI-answer visibility; Large underlying dataset: 28 billion keywords and 43 trillion backlinks across 142 geo databases per the vendor's own stats page; Native AI Visibility Index and prompt tracking are ahead of most legacy SEO tools on AI-search reporting; Add-ons (extra users, white-labeled reports) let agencies scale a single account instead of buying multiple seats
- Cons: Cheapest plan is $117.33/mo billed annually ($139/mo monthly) — no permanent free tier, only a time-limited free trial; Adding team members costs extra starting at $45/mo per user on top of the base plan; Keyword and site-monitoring limits (e.g., 500 keywords, 5 sites on entry plans) are restrictive for agencies with many clients and force upgrades to Pro+ or Advanced; Steep learning curve given the number of separate toolkits (SEO, Content, Local, Advertising, Social, AI PR) bundled into one interface
- **Pricing:** From $117.33/mo (verified ) — $117.33/month billed annually for Semrush SEO (5 sites) vs $100/month for Serpstat Team (unlimited projects); $455.67/month for Semrush Advanced (API) vs $100/month for Serpstat Team (API)
- Details: https://findalternative.to/semrush/about
- 9 alternatives to Semrush: https://findalternative.to/semrush

## 3. Ahrefs — best Serpstat alternative for SEO professionals and content marketers who need backlink analysis, keyword research, and rank tracking in one platform, at scale rather than for occasional single-page checks

Ahrefs is the best Serpstat alternative for SEOs whose work depends on backlink and keyword depth. Ahrefs runs a proprietary index built from continuous crawling, 170 trillion pages and 41.9 billion keywords, against Serpstat's 8.62 billion keywords and 529 billion backlinks, and Serpstat caps backlink results at 10,000 per report even on its $169 Team x2 and $410 Agency plans. Ahrefs is cheaper to try: a free tier covers limited checks on your own site and Starter costs $29/month, where Serpstat offers only a 7-day trial and starts at $50/month. API and MCP access come with every paid Ahrefs plan, while Serpstat adds its API at the $100/month Team tier, and Ahrefs' Brand Radar and Custom Prompts track brand mentions in LLM answers, which Serpstat's listing does not cover. Serpstat is still the better choice for agencies running many sites. Serpstat Team costs $100/month for unlimited projects, 500 searches a day, and 150,000 audited pages, while Ahrefs Lite costs $129/month for 5 projects and 750 tracked keywords, and Ahrefs needs Advanced at $449/month to reach 50 projects. Ahrefs includes one user per plan, with extra seats at $40-80/month, its learning curve is rated steep against Serpstat's moderate, and Serpstat's annual billing saves up to 27%.

Compared to Serpstat: a proprietary index of 170 trillion crawled pages and 41.9 billion keywords against Serpstat's 8.62 billion keywords, a free tier and a $29/month Starter plan against Serpstat's 7-day trial and $50/month Individual plan, 5 projects on $129/month Lite against unlimited projects on Serpstat Team at $100/month

- Wins: Proprietary index of 170 trillion crawled pages and 41.9 billion keywords, against Serpstat's 8.62 billion keywords and its 10,000-result cap per backlink report · Free tier and a $29/month Starter plan, where Serpstat has a 7-day trial and starts at $50/month · API and MCP access on every paid plan plus Brand Radar and Custom Prompts for AI-answer visibility, where Serpstat adds the API at the $100/month Team tier and lists no AI-answer tracking
- Loses: Lite at $129/month covers 5 projects and 750 tracked keywords, where Serpstat Team covers unlimited projects for $100/month · 50 projects require Advanced at $449/month, and each plan includes one user with extra seats at $40-80/month · Steep learning curve against Serpstat's moderate one, and Enterprise ($1,499/month) requires an annual commitment
- Pros: Large proprietary backlink and keyword index (41.9B keywords, 170T pages) not dependent on third-party data; Combines backlink analysis, keyword research, site audit, rank tracking, and content research in one dashboard; Newer AI-visibility tools (Brand Radar, Custom Prompts) track brand mentions across LLM answers, not just classic search; API and MCP access included on every paid plan
- Cons: Full plans start at $129/month, notably pricier than budget SEO tools; Only one user seat included per plan; additional seats cost $40-80/month each; Crawl-credit and tracked-keyword caps require active budgeting for larger sites; Enterprise tier requires an annual commitment rather than month-to-month billing
- **Pricing:** Free tier · paid from $29/mo (verified ) — $129/month for Ahrefs Lite (5 projects) vs $100/month for Serpstat Team (unlimited projects); $29/month for Ahrefs Starter vs $50/month for Serpstat Individual
- Details: https://findalternative.to/ahrefs/about
- 9 alternatives to Ahrefs: https://findalternative.to/ahrefs

## 4. Mangools — best Serpstat alternative for solo SEOs, freelancers, and small marketing teams who need keyword research, rank tracking, and backlink checks without an Ahrefs- or Semrush-sized budget or learning curve.

Mangools is the best Serpstat alternative for solo SEOs, freelancers, and small marketing teams who want keyword research and rank tracking with less to learn. One Mangools subscription unlocks five tools under one login: KWFinder for keyword research, SERPChecker for localized SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlinks, and SiteProfiler for site metrics. Mangools' learning curve is rated low against Serpstat's moderate, its paid plans carry a 48-hour money-back guarantee where Serpstat offers a 7-day trial, and its Basic plan sells extra seats. Mangools also publishes free standalone tools, including a SERP Simulator, Share of Search, an AI Search Grader, and a Reddit Threads Finder, while Serpstat has no free tier. Serpstat is still the better choice for audits, scale, and transparent pricing. Serpstat's $50/month Individual plan includes a site audit of 30,000 pages, where Mangools has no technical site-audit crawler, and Serpstat Team adds unlimited projects, the API, and a ChatGPT and Claude MCP integration for $100/month. Serpstat publishes its index, 8.62 billion keywords and 529 billion backlinks across 230 countries, while Mangools publishes no database size and its databases are smaller than Ahrefs' or Semrush's. Mangools refreshes rankings daily only on its top Agency plan and shows its Basic, Premium, and Agency prices only inside an interactive widget, so they cannot be checked against Serpstat's published $50 to $410/month range.

Compared to Serpstat: five single-purpose tools under one login with a low learning curve against Serpstat's moderate one, free standalone tools and a 48-hour money-back guarantee against Serpstat's 7-day trial, no site-audit crawler and prices shown only inside an interactive widget

- Wins: Five tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) under one login with a low learning curve, against Serpstat's moderate one · Free standalone tools (SERP Simulator, Share of Search, AI Search Grader, Reddit Threads Finder) work without a paid plan, where Serpstat has no free tier · 48-hour money-back guarantee on paid plans, against Serpstat's 7-day trial
- Loses: No technical site-audit crawler, where Serpstat Individual audits 30,000 pages for $50/month · No API or MCP integration in its listing, where Serpstat Team includes both with unlimited projects for $100/month · Daily rank updates only on the Agency plan, no published database size against Serpstat's 8.62 billion keywords, and prices visible only inside an interactive widget
- Pros: Bundles five SEO tools (keyword research, SERP analysis, rank tracking, backlink checking, site metrics) under one login and one price; Interface is simpler and faster to learn than all-in-one suites like Ahrefs or Semrush; Includes several genuinely free standalone tools (SERP Simulator, Share of Search, AI Search Grader, Reddit Threads Finder) usable without a paid plan; 48-hour money-back guarantee on paid subscriptions
- Cons: Backlink and keyword index is smaller than Ahrefs or Semrush, weaker for competitive research; No built-in technical site-audit or crawling tool; Daily rank-tracking updates require the top-tier Agency plan; lower tiers update weekly; Exact plan pricing is not shown in plain page markup, only revealed inside the interactive pricing widget
- **Pricing:** Custom pricing
- Details: https://findalternative.to/mangools/about
- 7 alternatives to Mangools: https://findalternative.to/mangools

## 5. Ubersuggest — best Serpstat alternative for running keyword research, a weekly site audit and rank tracking for one to a few small-business websites on a $29-$99/month budget or a one-time lifetime license.

Ubersuggest is the best Serpstat alternative for small-business owners and freelancers who want to start free or stop paying monthly. Ubersuggest's free plan has no time limit and allows 3 searches a day, 1 project, 25 tracked keywords, and a 150-page weekly audit, where Serpstat offers only a 7-day trial. Paid plans start at $29/month for 1 project, and Business costs $49/month for 7 projects against Serpstat Individual's $50 for 5 projects. Every Ubersuggest plan can also be bought as a one-time lifetime license at $290, $490, or $990. Each paid plan tracks brand visibility in ChatGPT and Gemini answers, which Serpstat's listing does not cover, the dashboard ranks quick wins by impact and effort, the learning curve is rated low against Serpstat's moderate, and Ubersuggest holds 4.1/5 from 578 Trustpilot reviews. Serpstat is still the better choice for agencies and data-heavy work. Serpstat Team costs $100/month for unlimited projects and the API, while Ubersuggest Enterprise costs $99/month for 15 projects and has no public API or white-label reports, which Serpstat adds on its $410/month Agency plan. Serpstat reports 8.62 billion keywords against Ubersuggest's 2.2 billion-plus, Ubersuggest's metrics are third-party estimates that Trustpilot reviewers say do not always match live Google results, and its backlink tools have no toxic-link scoring or disavow workflow.

Compared to Serpstat: a free plan with no time limit and lifetime licenses from $290 against Serpstat's 7-day trial, 7 projects for $49/month on Business against 5 projects on Serpstat Individual at $50/month, 2.2 billion-plus keywords from third-party estimates and no public API against Serpstat's 8.62 billion keywords and API on Team

- Wins: Free plan with no time limit (3 searches a day, 1 project, 25 tracked keywords, a 150-page weekly audit), where Serpstat has only a 7-day trial · Business at $49/month covers 7 projects against 5 on Serpstat Individual at $50/month, and lifetime licenses at $290, $490, or $990 replace the subscription · ChatGPT and Gemini visibility tracking on every paid plan, a low learning curve, and 4.1/5 from 578 Trustpilot reviews, where Serpstat lists no AI-answer tracking and has no rating on record here
- Loses: Enterprise at $99/month caps projects at 15, where Serpstat Team covers unlimited projects for $100/month · No public API or white-label reports, where Serpstat includes the API on Team and white-label reports on Agency · 2.2 billion-plus keywords against Serpstat's 8.62 billion, metrics estimated from third-party providers, and no toxic-link scoring or disavow workflow
- Pros: Paid plans start at $29/month, and lifetime licenses ($290-$990 one-time) remove the subscription for the core SEO tools.; The free plan (3 daily searches, 1 project, 150-page weekly audit) has no time limit.; The dashboard ranks quick wins, content gaps and code fixes by impact and effort, which suits non-specialists.; Tracks brand visibility, share of voice and sentiment in ChatGPT and Gemini answers on every paid plan.; An official ChatGPT app and MCP integration bring keyword, ranking and audit data into ChatGPT, Claude and Cursor.
- Cons: No public API, white-label reports, branded client portals or SSO for agencies.; Backlink tools have no toxic-link scoring or disavow workflow.; Lifetime purchases are final and non-refundable, and lifetime plans get a smaller AI Search Visibility allowance.; Trustpilot reviewers report data that differs from live Google results and rank-tracking or backlink reports that stop working.
- **Pricing:** Free tier · paid from $29/mo (verified ) — $49/month for Ubersuggest Business (7 projects) vs $50/month for Serpstat Individual (5 projects); $99/month for Ubersuggest Enterprise (15 projects) vs $100/month for Serpstat Team (unlimited projects)
- Details: https://findalternative.to/ubersuggest/about
- 8 alternatives to Ubersuggest: https://findalternative.to/ubersuggest

## 6. Moz Pro — best Serpstat alternative for tracking rankings, crawl health and link metrics for three to ten company or client sites with scheduled reports, where Domain Authority is the number clients already expect to see.

Moz Pro is the best Serpstat alternative for in-house marketers and small agencies whose clients expect Domain Authority in every report. Moz created Domain Authority and Page Authority, and Moz Pro shows them, with Brand Authority and Spam Score, in Link Explorer, the MozBar Chrome extension, and every Campaign report. Moz reports a link index of 44.8 trillion links against Serpstat's 529 billion backlinks, tracks rankings across 170+ search engines, and adds AI visibility dashboards from Standard up, with 150 tracked prompts in GPT, Gemini, and Google AI Mode answers, which Serpstat's listing does not offer. Moz Starter costs $49/month for one site, Standard $79/month billed yearly, and Medium includes 2 users. Serpstat is still the better choice for keyword-heavy research and many sites. Serpstat Individual allows 100 searches a day for $50/month, while Moz Starter allows 75 keyword queries a month and Standard 150, and Serpstat reports 8.62 billion keywords against Moz's 1.25 billion keyword suggestions. Serpstat Team covers unlimited projects with the API and an MCP integration for $100/month, where Moz Large caps out at 25 Campaigns for $239/month billed yearly. Moz offers no refunds, its only free trial rolls into the $179/month Medium plan, extra seats cost $49/month, and Trustpilot reviewers rate Moz 2.4/5 across 242 reviews.

Compared to Serpstat: Domain Authority, Page Authority, Brand Authority, and Spam Score in every Campaign report and the MozBar extension, a reported link index of 44.8 trillion links against Serpstat's 529 billion backlinks, 150 keyword queries a month on Standard against 100 searches a day on Serpstat Individual at $50/month

- Wins: Domain Authority, Page Authority, Brand Authority, and Spam Score in Link Explorer, the MozBar Chrome extension, and every Campaign report · Reported link index of 44.8 trillion links against Serpstat's 529 billion backlinks, and rank tracking across 170+ search engines · AI visibility dashboards from Standard ($79/month billed yearly) with 150 tracked prompts in GPT, Gemini, and Google AI Mode, which Serpstat's listing does not include
- Loses: Keyword research quotas are tight: 75 queries a month on Starter and 150 on Standard, against 100 searches a day on Serpstat Individual, and 1.25 billion keyword suggestions against Serpstat's 8.62 billion keywords · Campaigns cap at 25 even on Large ($239/month billed yearly), where Serpstat Team includes unlimited projects, the API, and an MCP integration for $100/month · No refunds, a free trial that converts to the $179/month Medium plan, extra seats at $49/month, and 2.4/5 from 242 Trustpilot reviews
- Pros: Domain Authority, Page Authority, Brand Authority and Spam Score appear in every report and in the MozBar Chrome extension.; Campaigns combine rank tracking (including mobile rankings), weekly site crawls and tracking of three competitors per site.; AI visibility dashboards on Standard and above report brand mentions, sentiment and citations in GPT, Gemini and Google AI Mode answers.; Large free learning library: the Beginner's Guide to SEO, Whiteboard Friday videos and Moz Academy courses.; Plans can be changed or cancelled at any time, and annual billing takes 20% off the base plan.
- Cons: Standard caps keyword research at 150 queries a month, so regular keyword work effectively requires Medium at $179/month.; No refunds of any kind, and the free trial converts to the $179/month Medium plan unless cancelled at least 24 hours before it ends.; AI prompt tracking refreshes weekly, covers three models (GPT, Gemini, Google AI Mode) and costs $50 per extra 100 prompts.; Extra user seats cost $49/month each, and Moz Local and STAT are billed as separate products.
- **Pricing:** From $49/mo (verified ) — $49/month for Moz Starter (1 site) vs $50/month for Serpstat Individual (5 projects); $239/month billed yearly for Moz Large (25 Campaigns) vs $100/month for Serpstat Team (unlimited projects)
- Details: https://findalternative.to/moz/about
- 7 alternatives to Moz Pro: https://findalternative.to/moz

## 7. FlexQueries — best Serpstat alternative for running occasional keyword, backlink and site-audit checks across a handful of projects without paying for a Semrush or Ahrefs plan in months when little runs.

FlexQueries is the best Serpstat alternative for freelancers and small teams whose research comes in bursts and who would rather not pay Serpstat's $50/month minimum in quiet months. FlexQueries charges per action from a prepaid balance: $0.15 for a 225-row keyword report, $0.20 for a backlink overview with a year of history, about $1.30 for a 500-page audit, and about $0.85 for an AI-visibility run across ChatGPT and Google AI answers, which Serpstat's listing does not cover. Credits start at a $5 top-up and never expire, there is no seat fee, and the REST API and MCP server run at the same per-action prices, where Serpstat reserves its API for the $100/month Team plan. FlexQueries also covers App Store, Google Play, and Amazon keyword research. Serpstat is still the better choice for steady volume. Serpstat Team audits 150,000 pages for $100/month, a volume that would cost about $390 at FlexQueries' rate, and Individual's 30,000 audited pages would cost about $78 against its $50 price. FlexQueries' scheduled rank tracking stops when the balance runs out unless automatic reload is on, monthly spend varies with scope, and prompt responses and competitor lookups cost extra beyond the published example prices. FlexQueries also has no white-label reports, which Serpstat includes on its $410/month Agency plan.

Compared to Serpstat: per-action pricing from a $5 prepaid balance with no monthly or seat fee against Serpstat's $50/month minimum, API and MCP access at the same per-action prices where Serpstat reserves its API for the $100/month Team plan, higher cost at steady volume with rank tracking that stops at a zero balance and no white-label reports

- Wins: No monthly or seat fee: $0.15 per 225-row keyword report and about $1.30 per 500-page audit, against Serpstat Individual's $50/month minimum · REST API and MCP server at per-action prices with no access fee, where Serpstat's API starts on the $100/month Team plan · AI-visibility runs (about $0.85 each) and App Store, Google Play, and Amazon keyword research, none of which Serpstat's listing covers
- Loses: Steady audits cost more: Serpstat Team's 150,000 audited pages for $100/month would cost about $390 at FlexQueries' rate · Scheduled rank tracking stops when the balance runs out unless automatic reload is on, and prompt responses and competitor lookups cost extra · No white-label client reports, which Serpstat includes on its $410/month Agency plan
- Pros: No monthly, seat or API fee: you pay per action from a prepaid balance, and unused credits never expire.; The app shows an estimate before each paid action, and paid actions stop at a zero balance instead of creating overage charges.; Covers App Store and Google Play keyword research, Amazon keyword and ASIN research, and brand mentions in ChatGPT and Google AI answers, beyond web SEO.; FlexQueries' MCP server lets Claude, Cursor, ChatGPT and other supported clients run the same research tools within workspace spending caps.; Connected Search Console and GA4 reports don't use the balance, and eligible new accounts get $1.00 without a card.
- Cons: Monthly spend changes with scope and volume, which is harder to budget than a flat plan.; Scheduled rank tracking stops when the balance runs out unless automatic reload is on.; Narrower suite than Semrush or Ahrefs, by the site's own comparison, and no white-label client reports for agencies.; Credits have a $5 minimum top-up, and prompt responses and competitor lookups cost extra on top of the published example prices.
- **Pricing:** From $5 one-time (verified ) — $0.15 per keyword report and about $1.30 per 500-page audit from a $5 minimum top-up vs $50/month for Serpstat Individual
- Details: https://findalternative.to/flexqueries/about
- 10 alternatives to FlexQueries: https://findalternative.to/flexqueries

## Which one fits you?

- You report AI-answer visibility to clients alongside Google rankings → **SE Ranking**
- You run paid search, content, and social as well as SEO and want one subscription → **Semrush**
- Your work depends on backlink depth and you keep hitting Serpstat's 10,000-result cap per report → **Ahrefs**
- You work alone and want keyword research and rank tracking with a low learning curve → **Mangools**
- You run a small-business site and want a free plan or a one-time lifetime license → **Ubersuggest**
- Your clients expect Domain Authority in every report → **Moz Pro**
- You research a few times a month and do not want a $50 minimum every month → **FlexQueries**

## FAQ

### Is there a free alternative to Serpstat?

Yes: Ubersuggest and Ahrefs have free tiers, while Serpstat offers only a 7-day trial. Ubersuggest's free plan allows 3 searches a day, 1 project, 25 tracked keywords, and a 150-page weekly audit with no time limit, Ahrefs' free tier covers limited checks on your own site, and Mangools publishes free standalone tools such as a SERP Simulator and an AI Search Grader.

### What is the closest alternative to Serpstat?

SE Ranking is the closest match: both are agency-oriented SEO suites with rank tracking, keyword research, backlinks, site audits, an API, and an MCP integration, both have a moderate learning curve, and their agency entry plans cost about the same ($103.20/month billed annually for SE Ranking Core against $100/month for Serpstat Team). Serpstat Team allows unlimited projects where SE Ranking Core caps at 10, while SE Ranking adds daily AI-prompt tracking.

### Can SE Ranking replace Serpstat?

Yes for agencies with up to 30 client sites, and SE Ranking adds daily AI-prompt tracking and iOS and Android apps that Serpstat lacks. Teams with more sites should stay with Serpstat, whose $100/month Team plan includes unlimited projects where SE Ranking caps Growth at 30 projects for $223.20/month billed annually.

### Which Serpstat alternative is cheapest?

FlexQueries is cheapest for occasional use, with no monthly fee and a $5 minimum top-up, while Ahrefs Starter and Ubersuggest Individual are the cheapest subscriptions at $29/month, against Serpstat Individual's $50/month. Moz Pro Starter costs $49/month for one site.

### Which Serpstat alternatives track AI answers?

SE Ranking, Semrush, Moz Pro, Ubersuggest, Ahrefs, and FlexQueries all track brand visibility in AI answers, which Serpstat's listing does not mention. SE Ranking tracks 100 prompts a day on Core, Semrush 50 to 200 a day by tier, Moz 150 to 600 prompts refreshed weekly, Ubersuggest ChatGPT and Gemini on every paid plan, Ahrefs through Brand Radar and Custom Prompts, and FlexQueries at about $0.85 per run.

### Which Serpstat alternative has more backlink data?

Ahrefs and Semrush both report far larger datasets than Serpstat's 529 billion backlinks and 8.62 billion keywords: Ahrefs runs a proprietary index of 170 trillion crawled pages and 41.9 billion keywords, and Semrush reports 43 trillion backlinks and 28 billion keywords. Moz Pro reports a link index of 44.8 trillion links.

## Related

- [Serpstat alternatives for Web](https://findalternative.to/serpstat/for/web) (7)
- [Serpstat vs SE Ranking](https://findalternative.to/compare/se-ranking-vs-serpstat)
- [SEO tools](https://findalternative.to/categories/seo-tools)

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