# Semrush review

An all-in-one SEO, content, and AI-visibility platform for marketers and agencies tracking search and AI-answer rankings.

By Noah — last updated & pricing verified September 28, 2026.

> Semrush is a web-based SaaS platform that gives marketers, SEOs, and agencies keyword research, competitor traffic estimates, backlink data, technical site audits, rank tracking, and — since its Adobe acquisition — tracking of brand mentions and share of voice inside AI chat answers. It is used by in-house marketing teams and agencies to plan and measure organic search and AI-search visibility from one dashboard.

## Facts

- Website: https://semrush.com
- Pricing: From $117.33/mo (verified )
- License: Paid
- Platforms: web
- Best for: Agencies and in-house marketers who need one dashboard to track both Google rankings and brand mentions inside AI answers like ChatGPT and Perplexity.
- Standout feature: Bundled AI Visibility tracking that monitors up to 200+ custom prompts per day and reports brand share of voice across ChatGPT, Perplexity, Gemini, and Google AI Overviews alongside traditional rank tracking.
- Biggest weakness: Entry pricing jumped sharply after the Adobe acquisition — the cheapest plan now starts at $117.33/mo billed annually ($139/mo month-to-month) versus older sub-$100 Semrush plans, and AI-visibility features are bundled in rather than optional, so buyers who only want classic SEO tools still pay for AI tracking they may not use.
- Categories: [Web & Product Analytics](https://findalternative.to/categories/web-analytics)

## Pricing snapshot

| Plan | Price | Notes |
| --- | --- | --- |
| SEO | $117.33/mo | 5 sites to monitor, 500 tracked keywords, basic keyword research, Position Tracking, Site Audit, plus baseline AI-search tracking; $117.33/mo billed annually or $139/mo billed monthly. |
| Starter | $165.17/mo | 5 sites, 500 keywords, full keyword research and competitor tools, 50 AI prompts tracked daily, 1 domain for AI brand performance; $165.17/mo billed annually or $199/mo billed monthly. |
| Pro+ | $248.17/mo | 15 sites, 1,500 keywords, historical SEO data, content optimization, keyword cannibalization analysis, 100 AI prompts/day; $248.17/mo billed annually or $299/mo billed monthly. |
| Advanced | $455.67/mo | 40 sites, 5,000 keywords, SEO share of voice, API data integration, 200 AI prompts/day; $455.67/mo billed annually or $549/mo billed monthly. |
| Enterprise | Custom | Custom pricing: unlimited projects, custom AI prompt tracking scale, multi-brand AI visibility, SSO, dedicated account manager, 24/7 SLA support. |

## Pros and cons

- Pro: Single platform covers keyword research, backlink analysis, site audits, rank tracking, and AI-answer visibility
- Pro: Large underlying dataset: 28 billion keywords and 43 trillion backlinks across 142 geo databases per the vendor's own stats page
- Pro: Native AI Visibility Index and prompt tracking are ahead of most legacy SEO tools on AI-search reporting
- Pro: Add-ons (extra users, white-labeled reports) let agencies scale a single account instead of buying multiple seats
- Con: Cheapest plan is $117.33/mo billed annually ($139/mo monthly) — no permanent free tier, only a time-limited free trial
- Con: Adding team members costs extra starting at $45/mo per user on top of the base plan
- Con: Keyword and site-monitoring limits (e.g., 500 keywords, 5 sites on entry plans) are restrictive for agencies with many clients and force upgrades to Pro+ or Advanced
- Con: Steep learning curve given the number of separate toolkits (SEO, Content, Local, Advertising, Social, AI PR) bundled into one interface

## AI summary

- Semrush's cheapest paid plan (SEO) starts at $117.33/month billed annually, or $139/month billed monthly, as of this listing.
- Semrush claims a dataset of 28 billion keywords and 43 trillion backlinks across 142 geo databases.
- Adobe completed its acquisition of Semrush in 2025.
- Every current Semrush plan bundles AI-search visibility tracking (ChatGPT, Perplexity, Gemini, Google AI Overviews) alongside traditional SEO tools.
- Adding an extra team member to a Semrush account starts at $45/month per user as an add-on.
- Semrush offers a 7-day free trial but no permanent free plan for its core toolkits.
- Best for: Agencies and in-house marketers who need one dashboard to track both Google rankings and brand mentions inside AI answers like ChatGPT and Perplexity.
- Pricing: Plans start at $117.33/user/month billed annually ($139/month billed monthly) for the SEO plan, rising to $455.67/month (annual) for the Advanced plan, with custom Enterprise pricing above that.
- Top alternatives: Ahrefs, Moz Pro, SE Ranking, SpyFu, Similarweb
- Limitation: No permanent free tier — only a 7-day free trial before billing begins
- Limitation: Entry-tier limits (500 tracked keywords, 5 monitored sites) are tight for agencies managing multiple clients
- Limitation: Additional users, white-labeled reports, and lead-gen listings are all separate paid add-ons on top of the base plan
- Limitation: AI-visibility tracking is bundled into every tier, so buyers who want SEO tools alone still pay for AI-prompt tracking capacity

## Alternatives

2 vetted alternatives to Semrush: https://findalternative.to/semrush — top picks: SEOWebChecker, FlexQueries

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