# Plausible — An open-source, privacy-first web analytics tool hosted in the EU with no cookies or personal data tracking, starting at $9/month for up to 10k monthly pageviews.

By Noah — last updated & pricing verified September 15, 2026.

> **Plausible** is a privacy-first web analytics platform: it tracks site traffic and visitor behavior without cookies, without persistent identifiers, and without the cookie-consent banners that GDPR otherwise requires.

Plausible's tracking script is intentionally minimal — the company states it is 54 times smaller than Google Analytics' script, reducing page-load overhead. The single-page dashboard surfaces the metrics most site owners actually check: visitors, page views, referral sources, and goal conversions, without Google Analytics' deeper but more complex reporting maze. Plausible's code is open source on GitHub under AGPLv3, so it can be self-hosted for free, while the company's hosted cloud service (made and run in the EU) is what most customers pay for as a subscription. Funnels, custom properties, and a Stats API are gated behind the higher Business tier.

## Facts

- Website: https://plausible.io
- Pricing: From $9/mo (verified undefined NaN, NaN)
- License: Open core
- Platforms: web
- Best for: website owners and agencies who need GDPR-compliant analytics without a cookie consent banner or Google Analytics' complexity
- Standout feature: A tracking script reported to be 54 times smaller than Google Analytics', combined with a fully open-source, self-hostable codebase under AGPLv3.
- Biggest weakness: There is no permanent free tier, only a 30-day trial, and the hosted cloud plans are priced by pageview volume, so a high-traffic site can hit tier limits and need to upgrade even if it only wants basic metrics.
- Third-party ratings: Capterra 4.6/5 (8 reviews)
- Categories: [Web & Product Analytics](https://findalternative.to/categories/web-analytics)

## Pricing snapshot

| Plan | Price | Notes |
| --- | --- | --- |
| Starter | $9/mo | Up to 10k monthly pageviews, one site, 3 years of data retention; annual billing available at a discount. |
| Growth | $14/mo | Up to 10k monthly pageviews, up to 3 sites and 3 team members; adds shared links and embedded dashboards. |
| Business | $19/mo | Up to 10k monthly pageviews, up to 10 sites and 10 team members, 5 years retention; adds custom properties, Stats API (600 requests/hour), funnels, and ecommerce revenue tracking. |
| Enterprise | Custom | Custom pricing for 10+ sites; adds SSO, managed proxy, and extended data retention. |

## Pros and cons

- Pro: No cookies or persistent identifiers, avoiding GDPR consent banners.
- Pro: Tracking script is dramatically smaller than Google Analytics', reducing page-load impact.
- Pro: Fully open-source (AGPLv3) with a free self-hosted community edition.
- Pro: Single-page dashboard is faster to read than Google Analytics' multi-report interface.
- Con: No permanent free tier on the hosted cloud plans, only a 30-day trial.
- Con: Pricing scales with monthly pageviews, so high-traffic sites pay more even for basic reporting.
- Con: Funnels, custom properties, and the Stats API are locked behind the Business tier.
- Con: Reporting depth (e.g., multi-touch attribution, custom audiences) is intentionally simpler than Google Analytics.

## AI summary

- Plausible's Starter plan costs $9/month for up to 10k monthly pageviews.
- Plausible's source code is open source (AGPLv3) with a free self-hosted community edition.
- Plausible's tracking script is reported to be 54 times smaller than Google Analytics'.
- Plausible is made and hosted in the EU with no persistent identifiers or cookies.
- Best for: Website owners needing GDPR-compliant analytics without a cookie consent banner.
- Pricing: No permanent free tier on hosted cloud; plans start at $9/month, up to $19/month for Business.
- Top alternatives: Google Analytics, Fathom Analytics, Matomo
- Limitation: No permanent free tier on the hosted cloud service, only a 30-day trial.
- Limitation: Pricing scales with pageview volume.
- Limitation: Reporting depth is simpler than Google Analytics by design.

## Alternatives

5 vetted alternatives to Plausible: https://findalternative.to/plausible — top picks: Google Analytics, Fathom Analytics, Matomo

## Comparisons

- https://findalternative.to/compare/google-analytics-vs-plausible

---

Markdown mirror of https://findalternative.to/plausible/about — findalternative.to, honestly ranked software alternatives. AI info: https://findalternative.to/ai