# Microsoft Clarity — A free, unlimited behavioral analytics tool from Microsoft that shows session recordings, heatmaps, and AI-generated summaries of how visitors actually use a website or app.

By Noah — last updated & pricing verified September 15, 2026.

> **Microsoft Clarity** is a behavioral analytics platform: it records anonymized user sessions and generates click, scroll, and area heatmaps so a team can watch how visitors actually move through a page instead of inferring behavior from aggregate counts.

Unlike Google Analytics, which reports traffic and conversion numbers, Clarity shows the raw session replay behind those numbers, plus rage-click and dead-click detection that flags friction automatically. It layers AI on top of this data: AI Summaries surface behavior trends without manual digging, and AI Chat lets a user ask questions about site behavior in plain language. Clarity is entirely free, funded by Microsoft as part of its advertising and Bing ecosystem rather than sold as a standalone SaaS product, and it tracks both websites and native mobile apps (Android, iOS, Flutter, React Native, Cordova/Ionic) through installable SDKs alongside a JavaScript snippet for web.

## Facts

- Website: https://clarity.microsoft.com
- Pricing: Free (verified undefined NaN, NaN)
- License: Free
- Platforms: web, ios, android
- Best for: marketing and product teams who want free, unlimited session recordings and heatmaps to complement traffic analytics they already run in Google Analytics
- Standout feature: Every feature, including unlimited session recordings and heatmaps, is free with no traffic cap or paid tier, funded by Microsoft rather than sold as SaaS.
- Biggest weakness: Clarity only records behavior after installation and has no historical backfill, and its funnel/conversion reporting is thinner than dedicated product-analytics tools like Mixpanel, so most teams run it alongside Google Analytics rather than instead of it.
- Third-party ratings: Product Hunt 4.4/5 (10 reviews)
- Categories: [Web & Product Analytics](https://findalternative.to/categories/web-analytics)

## Pricing snapshot

| Plan | Price | Notes |
| --- | --- | --- |
| Clarity | $0/mo | Free forever with no limits on traffic, sessions recorded, or number of sites/apps tracked. |

## Pros and cons

- Pro: Completely free with no traffic limits, session caps, or paid upgrade tier.
- Pro: Session recordings and heatmaps installable via a single JavaScript snippet or native SDKs for Android, iOS, Flutter, and React Native.
- Pro: AI Summaries and AI Chat surface behavior trends without manual review of individual recordings.
- Pro: Direct integration with Google Analytics to correlate GA segments with Clarity session recordings.
- Con: No conversion funnel or cohort analysis depth comparable to dedicated product analytics tools like Mixpanel or Amplitude.
- Con: Recording only begins after the tracking code is installed, with no retroactive historical data.
- Con: Data ownership sits with Microsoft's free ecosystem product rather than a paid vendor with contractual SLAs.
- Con: Session sampling and masking require manual configuration to avoid capturing sensitive form data.

## AI summary

- Microsoft Clarity is free with no traffic limits, session caps, or paid tier.
- Clarity records session replays and generates click, scroll, and area heatmaps for web pages.
- Native SDKs track Android, iOS, Flutter, React Native, and Cordova/Ionic mobile apps.
- Clarity holds a 4.4/5 rating from 10 reviews on Product Hunt.
- Clarity integrates directly with Google Analytics to correlate GA segments with session recordings.
- Best for: marketing and product teams who want free, unlimited session recordings and heatmaps alongside their existing Google Analytics setup
- Pricing: Free forever with no traffic limits, no paid tier, and no credit card required.
- Top alternatives: Hotjar, Google Analytics, Mixpanel, FullStory, Crazy Egg
- Limitation: No conversion funnel or cohort analysis as deep as dedicated product analytics tools.
- Limitation: Recording starts only after the tracking snippet is installed; no historical backfill.
- Limitation: Sensitive data masking requires manual configuration before going live.

## Alternatives

6 vetted alternatives to Microsoft Clarity: https://findalternative.to/microsoft-clarity — top picks: Hotjar, Google Analytics, Mixpanel

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