# Later review

A visual social media planner and scheduler for brands, creators and agencies, built around Instagram and TikTok, with Link in Bio pages and plans from $18.75/month billed yearly.

By Noah — last updated & pricing verified October 26, 2026.

> Later is a social media planning, scheduling and analytics product, sold as Later Social, from Later, a creator marketing company that also runs influencer campaigns, a creator network and, since acquiring Mavely in 2025, affiliate links. The tool grew out of Instagram scheduling: users drag media onto a visual calendar, preview their feed, and auto-publish to Instagram business and creator accounts, TikTok, Facebook, Threads, Pinterest and LinkedIn, with multi-profile scheduling, Best Time to Post suggestions, hashtag suggestions and first-comment scheduling on every plan. Link in Bio turns a profile link into a clickable page with buttons, linked posts and email capture. Higher plans add internal and external approvals, Instagram product tagging, UGC collection, a social inbox for Instagram, Facebook and TikTok, competitive benchmarking for up to 20 competitors, brand mentions and Meta Ads analytics. Later says posts scheduled through it generate 136 billion impressions a year.

## Facts

- Website: https://later.com
- Pricing: From $18.75/mo (verified )
- License: Paid
- Platforms: web, ios, android
- Best for: planning and auto-publishing an Instagram and TikTok content calendar with a shoppable Link in Bio page
- Standout feature: A drag-and-drop visual planner built around Instagram and TikTok, with Best Time to Post data, Reels audio, product tagging and a Link in Bio page that turns posts into a clickable, shoppable feed.
- Biggest weakness: Later has no free plan and does not publish to X or Bluesky, and its entry Starter plan caps posting at 30 posts per profile per month with a single user, 3 months of analytics and no add-ons.
- Categories: [Social media management](https://findalternative.to/categories/social-media)

## Pricing snapshot

| Plan | Price | Notes |
| --- | --- | --- |
| Starter | $18.75/mo | Billed yearly ($25 billed monthly); 1 social set (8 profiles), 1 user, 30 posts per profile per month, 5 AI credits per month, 3 months of analytics, Link in Bio; no extra sets or users. |
| Growth | $37.50/mo | Billed yearly ($50 billed monthly); 2 social sets (16 profiles), 2 users, 180 posts per profile per month, 50 AI credits, 1 year of analytics, internal and external approvals, social inbox; extra sets $11.25/month and extra users $3.75/month on yearly billing. |
| Scale | $82.50/mo | Billed yearly ($110 billed monthly); 6 social sets (48 profiles), 4 users, unlimited posts, 100 AI credits, 2 years of analytics, competitive benchmarking, brand mentions, Meta Ads analytics, priority support. |

## Pros and cons

- Pro: Visual calendar and feed preview suited to planning Instagram, TikTok and Pinterest content.
- Pro: Link in Bio with linked posts, email capture and Google Analytics tracking is included on every plan.
- Pro: Schedules Snapchat Spotlight and Stories, LinkedIn, Threads and YouTube Shorts alongside Instagram and TikTok.
- Pro: Growth adds external approval links so clients without a Later account can review posts.
- Pro: Annual billing saves 25%, and Scale adds brand mentions, brand health and benchmarking against up to 20 competitors.
- Con: No free plan, and no X (Twitter) or Bluesky publishing.
- Con: Starter limits posting to 30 posts per profile per month, 1 user and 3 months of analytics, with no add-ons.
- Con: Pricing by social set means a second Instagram account requires a second set, which Starter does not allow.
- Con: App Store reviews report auto-publish disconnections and failed posts, and the Android app rates 3.6/5 on Google Play.

## AI summary

- Later Starter costs $18.75 per month billed yearly or $25 billed monthly, for 1 social set, 1 user and 30 posts per profile per month.
- Later Growth costs $37.50 per month billed yearly or $50 monthly, with 2 social sets, 2 users and approval workflows.
- Later Scale costs $82.50 per month billed yearly or $110 monthly, with 6 social sets, 4 users and unlimited posts.
- Later offers a 14-day free trial and no free plan; annual billing saves 25%.
- Later says posts scheduled through it generate 136 billion impressions a year.
- Later's iOS app holds a 4.6/5 rating from 2.5K App Store ratings, and its Android app 3.6/5 from 5.51K Google Play reviews.
- Best for: planning and auto-publishing an Instagram and TikTok content calendar with a Link in Bio page
- Pricing: From $18.75/month billed yearly ($25 monthly) for Starter, $37.50 ($50) for Growth and $82.50 ($110) for Scale; 14-day trial, no free plan.
- Top alternatives: Buffer, Planoly, Hootsuite, Metricool, Cadenus
- Limitation: No free plan.
- Limitation: No X or Bluesky publishing.
- Limitation: Starter caps posts at 30 per profile per month with one user.

## Alternatives

5 vetted alternatives to Later: https://findalternative.to/later — top picks: Buffer, Hootsuite, Sprout Social

## Comparisons

- https://findalternative.to/compare/later-vs-sprout-social

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