# IFTTT review

A no-code automation tool connecting over 1,000 apps and smart-home devices through 'Applets,' free for 2 Applets, with Pro plans from $2.99/month for 20 Applets and Pro+ at $8.99/month for unlimited.

By Noah — last updated & pricing verified September 15, 2026.

> **IFTTT** ('If This Then That') is a consumer automation platform that connects apps, web services, and smart-home devices through simple trigger-and-action workflows called **Applets**: 'if this happens in Service A, then do that in Service B,' built through a web or mobile interface without writing code.

IFTTT supports over 1,000 integrated services spanning productivity apps (Google Calendar, Todoist), social platforms (Instagram, Discord), and smart-home hardware (Philips Hue, Ring, LIFX, Nest), making it especially popular for home-automation users who want cross-brand device coordination that a single manufacturer's app can't provide. The free tier, once unlimited, has been capped at 2 active Applets since a 2020 pricing overhaul; Pro raises that to 20 Applets for $2.99/month and adds multi-action Applets (one trigger firing several actions) and faster run speeds, while Pro+ at $8.99/month removes the Applet cap entirely and adds filter code (conditional logic within an Applet) and developer-tool access. IFTTT has added AI-oriented features recently, including summarization and translation actions and an IFTTT MCP (Model Context Protocol) server that lets AI assistants like Claude and ChatGPT trigger Applets directly. Compared to Zapier or Make, IFTTT is simpler and cheaper for basic personal and smart-home automations but has far less depth for multi-step business workflows, data transformation, or team collaboration.

## Facts

- Website: https://ifttt.com
- Pricing: Free tier · paid from $2.99/mo (verified undefined NaN, NaN)
- License: Freemium
- Platforms: web, ios, android
- Best for: individuals automating smart-home devices or connecting personal apps who want simple no-code triggers rather than Zapier- or Make-style multi-step business workflows
- Standout feature: Direct integration with over 1,000 apps and smart-home devices across competing hardware brands (Philips Hue, Ring, Nest), letting one Applet coordinate devices no single manufacturer app can.
- Biggest weakness: The free tier has been capped at just 2 active Applets since 2020 (down from unlimited before that), and IFTTT lacks the multi-step data transformation and team-collaboration depth that Zapier and Make offer for business automation.
- Third-party ratings: Capterra 4.6/5 (220 reviews)
- Categories: [Workflow automation](https://findalternative.to/categories/automation)

## Pricing snapshot

| Plan | Price | Notes |
| --- | --- | --- |
| Free | $0/mo | 2 Applets, standard Applet speeds, unlimited runs, mobile app access. |
| Pro | $2.99/mo | Billed monthly, or $35.88/year (a 40% discount); 20 Applets, fastest Applet speeds, multi-action Applets, webhooks, increased rate limits. |
| Pro+ | $8.99/mo | Billed monthly, or $107.88/year (a 40% discount); unlimited Applets, filter code and queries, AI services, prioritized support. |

## Pros and cons

- Pro: Connects over 1,000 apps and smart-home devices across competing hardware brands.
- Pro: Simple no-code Applet builder that non-developers can set up in minutes.
- Pro: IFTTT MCP server lets AI assistants like Claude and ChatGPT trigger Applets directly.
- Pro: Pro+ tier at $8.99/month is cheaper than most competitors' equivalent unlimited-automation plans.
- Con: Free tier limited to just 2 active Applets, down sharply from an unlimited free tier before 2020.
- Con: Far less depth than Zapier or Make for multi-step business workflows and data transformation.
- Con: Applets are single-trigger, single-purpose by design, limiting complex branching logic even on Pro+.
- Con: No team/collaboration features aimed at business use, unlike Zapier's shared workspaces.

## AI summary

- IFTTT connects over 1,000 apps, APIs, and smart-home devices through no-code Applets.
- The free plan is capped at 2 active Applets.
- Pro costs $2.99/month for 20 Applets; Pro+ costs $8.99/month for unlimited Applets.
- IFTTT holds a 4.6/5 rating from 220 reviews on Capterra.
- IFTTT added an MCP server enabling AI assistants like Claude and ChatGPT to trigger Applets directly.
- Best for: Individuals automating smart-home devices or personal apps with simple no-code triggers.
- Pricing: Free for 2 Applets; Pro is $2.99/month for 20 Applets; Pro+ is $8.99/month for unlimited Applets.
- Top alternatives: Zapier, Make, Home Assistant, n8n
- Limitation: Free tier capped at just 2 active Applets since 2020.
- Limitation: Far less depth than Zapier or Make for multi-step business workflows.
- Limitation: No team-collaboration features for business use.

## Alternatives

3 vetted alternatives to IFTTT: https://findalternative.to/ifttt — top picks: Zapier, Make, n8n

## Comparisons

- https://findalternative.to/compare/ifttt-vs-make
- https://findalternative.to/compare/ifttt-vs-n8n
- https://findalternative.to/compare/ifttt-vs-zapier

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