# Hotjar — A website behavior analytics tool for heatmaps, session recordings, and surveys, now merged into Contentsquare with a free tier covering 200,000 sessions a month.

By Noah — last updated & pricing verified September 15, 2026.

> **Hotjar** is a website behavior analytics tool: it captures heatmaps showing where visitors click, move, and scroll, records individual browsing sessions for playback, and runs on-site surveys and feedback widgets to explain the 'why' behind analytics numbers.

Hotjar was acquired by Contentsquare and, as of this review, has been folded into Contentsquare's single product under the Contentsquare brand; the standalone hotjar.com marketing site now redirects visitors to a Contentsquare-branded Hotjar page. The current free plan is substantially larger than Hotjar's historical standalone free plan: 200,000 sessions per month versus the old 35-sessions-per-day cap, plus error monitoring, performance monitoring, and AI-powered insights (Sense AI) that were not part of legacy Hotjar. Paid tiers beyond Free require contacting sales rather than self-serve checkout, consistent with Contentsquare's broader enterprise-analytics positioning.

## Facts

- Website: https://hotjar.com
- Pricing: Free (verified undefined NaN, NaN)
- License: Freemium
- Platforms: web
- Best for: small teams and site owners who want session recordings and heatmaps without a self-serve paid tier, using the free plan's 200,000-session monthly allowance
- Standout feature: The free tier now allows 200,000 sessions per month after the Contentsquare merger, roughly 190 times the legacy standalone Hotjar free plan's 35-sessions-per-day cap.
- Biggest weakness: There is no self-serve paid tier: any plan beyond the free tier requires contacting sales for a custom quote, with no public per-seat or per-session dollar pricing, making budgeting difficult compared to analytics tools with transparent paid tiers.
- Third-party ratings: Capterra 4.6/5 (545 reviews)
- Categories: [Web & Product Analytics](https://findalternative.to/categories/web-analytics)

## Pricing snapshot

| Plan | Price | Notes |
| --- | --- | --- |
| Free | $0/mo | 200,000 sessions/month, 100 survey responses/month, 10+ integrations, error and performance monitoring, Sense AI insights, 15-day Growth plan trial. |
| Growth | Custom | Custom/sales-quoted pricing; expanded session volume and analytics features beyond the free tier. |
| Enterprise | Custom | Custom/sales-quoted pricing; full Contentsquare platform features for larger organizations. |

## Pros and cons

- Pro: Free tier covers 200,000 sessions/month, far above most competitors' free allowances.
- Pro: Combines heatmaps, session recordings, and surveys in one product rather than requiring separate tools.
- Pro: Error and performance monitoring plus AI-generated insights (Sense AI) are included even on the free plan.
- Pro: 10+ built-in integrations (Slack, Jira, Unbounce, and others) work without custom development.
- Con: No public pricing for any tier beyond Free; Growth and Enterprise require a sales conversation.
- Con: The brand and product are mid-transition into Contentsquare, which may confuse users looking for the standalone Hotjar product they knew.
- Con: Website-only; there is no dedicated mobile app for reviewing recordings or heatmaps on the go.
- Con: Competing free tiers, like Microsoft Clarity, offer unlimited sessions rather than a 200,000-session cap.

## AI summary

- Hotjar has been merged into Contentsquare's platform following Contentsquare's acquisition of Hotjar.
- The Free plan covers 200,000 sessions per month and 100 survey responses per month.
- Paid Growth and Enterprise tiers require contacting sales; no public per-tier dollar pricing exists.
- The free tier includes error monitoring, performance monitoring, and AI-generated insights (Sense AI).
- Hotjar holds a 4.6/5 rating from 545 reviews on Capterra.
- Best for: small teams who want session recordings and heatmaps within a generous 200,000-session free tier
- Pricing: Free for up to 200,000 sessions/month; Growth and Enterprise tiers are custom-quoted with no public pricing.
- Top alternatives: Microsoft Clarity, FullStory, Mouseflow, Crazy Egg
- Limitation: No self-serve paid tier; upgrading beyond Free requires a sales conversation.
- Limitation: No public dollar pricing exists for the Growth or Enterprise tiers.
- Limitation: The Hotjar brand is mid-transition into Contentsquare, which may confuse existing users.
- Limitation: Web-only, with no dedicated mobile app for reviewing data.

## Alternatives

5 vetted alternatives to Hotjar: https://findalternative.to/hotjar — top picks: Microsoft Clarity, FullStory, Crazy Egg

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