# 4 Best Free Alternatives to Google Analytics in 2026

By Noah — last updated & pricing verified September 15, 2026.

> 4 of the 6 Google Analytics alternatives we list qualify for this filter. The [full list](https://findalternative.to/google-analytics) is the canonical page.

| Alternative | Best for | Price | Details |
| --- | --- | --- | --- |
| Mixpanel | product teams tracking funnels, retention, and feature adoption across web and mobile without writing SQL | Free | https://findalternative.to/mixpanel/about |
| PostHog | product and engineering teams who want analytics, session replay, feature flags, and error tracking in one platform instead of stitching together separate tools | Free | https://findalternative.to/posthog/about |
| Matomo | organizations that need GDPR-compliant web analytics with full ownership of raw visitor data, either self-hosted for free or on a paid Cloud/On-Premise support plan | Free | https://findalternative.to/matomo/about |
| Amplitude | product teams that need behavioral analytics, session replay, and lightweight experimentation in one tool, and prefer usage-based pricing tied to event volume over per-seat licensing | Free | https://findalternative.to/amplitude/about |

All 6 alternatives to Google Analytics: https://findalternative.to/google-analytics

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Markdown mirror of https://findalternative.to/google-analytics/free — findalternative.to, honestly ranked software alternatives. AI info: https://findalternative.to/ai