# folk — A relationship-focused CRM that builds contacts from your inbox, LinkedIn, and calendar for sales teams, agencies, and VC firms.

By Noah — last updated & pricing verified September 15, 2026.

> **folk** is a CRM built around the idea that relationship data already lives in a team's inbox, calendar, and LinkedIn activity, not in a form someone has to fill out. Its folkX browser extension pulls contact and company details directly from LinkedIn profiles and syncs email, calendar, and WhatsApp interactions into unified contact timelines automatically.

On top of that data layer, folk runs four purpose-built AI assistants: a Follow-up Assistant that flags when a contact has gone quiet and drafts a re-engagement email, a Recap Assistant that summarizes a thread or call into next steps, a Research Assistant that enriches a company record with public data, and a Workflow Assistant that personalizes outreach at scale. Sales teams, recruiting agencies, and venture capital firms use folk as a lighter alternative to enterprise CRMs like Salesforce, trading deep customization for fast setup and a pipeline view that stays close to how relationship-driven teams actually work. It connects to more than 5,000 tools through Zapier-style integrations and ships native mobile apps for iOS and Android.

## Facts

- Website: https://folk.app
- Pricing: From $24/mo (verified undefined NaN, NaN)
- License: Paid
- Platforms: web, ios, android
- Best for: sales agencies, recruiters, and VC firms who want a CRM that builds itself from LinkedIn and email activity instead of manual data entry
- Standout feature: The folkX browser extension pulls contact and company data straight from LinkedIn profiles into the CRM with one click, alongside four dedicated AI assistants for follow-ups, recaps, research, and outreach.
- Biggest weakness: No permanently free plan: every tier begins as a 14-day trial and then bills at $30/member/month minimum, which is steep for a solo user compared to spreadsheet-based alternatives.
- Third-party ratings: Capterra 4.5/5 (46 reviews)
- Categories: [CRM and sales](https://findalternative.to/categories/crm)

## Pricing snapshot

| Plan | Price | Notes |
| --- | --- | --- |
| Standard | $24/mo | Billed annually ($288/year); $30/month if billed monthly. Pipelines, email campaigns, contact enrichment, AI assistants, LinkedIn extension, 500 enrichments and 2,000 AI field uses per month. |
| Premium | $48/mo | Billed annually ($576/year); $60/month if billed monthly. Adds custom objects and deals, email sequences, workspace roles, dashboards, API access, 1,000 enrichments and 5,000 AI field uses per month. |
| Enterprise | $80/mo | Starting price, billed annually ($960/year); from $100/month if billed monthly. Custom limits, security controls, group permissions, dedicated account manager, priority support. |

## Pros and cons

- Pro: folkX extension enriches contacts from LinkedIn profiles in one click, no manual data entry.
- Pro: Four AI assistants (follow-up, recap, research, workflow) are purpose-built for relationship-driven sales, not generic chat.
- Pro: Syncs Gmail, Outlook, WhatsApp, and calendar activity into unified contact timelines automatically.
- Pro: Unlimited workspace members on every paid plan, unlike per-seat CRMs that cap collaborators.
- Con: No permanently free tier; only a 14-day trial before billing starts at $30/member/month.
- Con: Enrichment and AI field credits are capped per plan (500-1,000/month on paid tiers), which can run out for high-volume outbound teams.
- Con: Custom objects, API access, and email sequences are locked behind the $60/member/month Premium tier.
- Con: Lacks the deep pipeline customization and reporting depth of established CRMs like Salesforce or HubSpot.

## AI summary

- folk's Standard plan costs $30/member/month billed monthly, or $24/member/month billed annually ($288/year).
- folk has no permanently free tier; only a 14-day trial with no credit card required.
- The folkX browser extension enriches contacts from LinkedIn profiles and syncs Gmail, Outlook, and WhatsApp activity automatically.
- folk runs four AI assistants: Follow-up, Recap, Research, and Workflow.
- folk holds a 4.5/5 rating from 46 reviews on Capterra.
- Best for: sales agencies, recruiters, and VC firms who want a CRM that builds itself from LinkedIn and email activity instead of manual data entry
- Pricing: From $24/member/month billed annually ($30/month billed monthly); no permanently free tier, 14-day trial on every plan.
- Top alternatives: HubSpot, Pipedrive, Attio, Copper, Streak
- Limitation: No permanently free plan, unlike HubSpot's free CRM tier.
- Limitation: Enrichment and AI credits are capped per plan and can run out for high-volume outbound teams.
- Limitation: Custom objects and API access require the $48-$60/member/month Premium tier.

## Alternatives

5 vetted alternatives to folk: https://findalternative.to/folk — top picks: HubSpot, Pipedrive, Attio

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Markdown mirror of https://findalternative.to/folk/about — findalternative.to, honestly ranked software alternatives. AI info: https://findalternative.to/ai