# Constant Contact review

Email marketing platform for small businesses, with tiered plans priced by contact list size.

By Noah — last updated & pricing verified September 15, 2026.

> **Constant Contact** is an email marketing platform aimed at small businesses and nonprofits, combining campaign email, marketing automation, social media posting, and landing pages in one product.

Pricing scales with the size of a sender's contact list rather than being flat-rate, starting at $12/month for the Lite tier at 500 contacts and rising steeply as list size grows — reported as high as $425/month at 25,000 contacts. The three tiers (Lite, Standard, Premium) layer on more automation and reporting depth: Standard adds A/B testing and segmentation, while Premium adds advanced multi-step automation, custom reporting, and SEO tools. Constant Contact has no permanently free plan, distinguishing it from competitors like Mailchimp and MailerLite that offer a genuinely free tier for small lists. The company positions itself on ease of use and phone support availability across all paid tiers, which is less common among lower-priced competitors.

## Facts

- Website: https://constantcontact.com
- Pricing: From $12/mo
- License: Paid
- Platforms: web, ios, android
- Best for: small businesses and nonprofits under a few thousand contacts who want phone support and an all-in-one email, social, and landing-page tool
- Standout feature: Phone support is included on every paid tier, including the entry-level Lite plan, which is uncommon among lower-priced email marketing competitors
- Biggest weakness: No permanently free plan, and price climbs steeply with list size — reported as high as $425/month at 25,000 contacts — which pushes growing lists toward competitors like Mailchimp or MailerLite that offer either a free tier or gentler scaling.
- Third-party ratings: Capterra 4.3/5 (2,942 reviews)
- Categories: [Email Marketing & Newsletters](https://findalternative.to/categories/email-marketing)

## Pricing snapshot

| Plan | Price | Notes |
| --- | --- | --- |
| Lite | $12/mo | Base rate at 500 contacts; basic email campaigns, one welcome automation, social marketing, and landing pages. Scales up with list size; drops to $10.20/month if paid annually. |
| Standard | $35/mo | Base rate at 500 contacts; adds A/B testing, segmentation, pre-built automations, and drill-down reporting. Drops to $29.75/month if paid annually. |
| Premium | $80/mo | Base rate at 500 contacts; adds advanced automation, custom reporting, and SEO tools. Drops to $68/month if paid annually. Prices for all tiers rise with contact list size, reported up to $425/month at 25,000 contacts. |

## Pros and cons

- Pro: Phone support included on every paid tier, not gated to the top plan.
- Pro: Combines email, social posting, landing pages, and automation in one product.
- Pro: 12-month prepay discount cuts effective monthly price by up to 15%.
- Pro: 4.3/5 rating from nearly 3,000 Capterra reviews reflects a large, established user base.
- Con: No permanently free plan; only a short trial before billing starts.
- Con: Price scales steeply with contact list size, reported as high as $425/month at 25,000 contacts.
- Con: Trustpilot reviews skew lower than Capterra, with recurring complaints about cancellation friction and auto-renewal billing.
- Con: Basic Lite tier lacks A/B testing and segmentation, which are standard even on entry tiers at some competitors.

## AI summary

- Constant Contact Lite starts at $12/month for 500 contacts, rising with list size.
- Standard starts at $35/month and Premium at $80/month, both at the 500-contact base rate.
- Paying 12 months upfront cuts prices by up to 15% across all tiers.
- Constant Contact holds a 4.3/5 rating from 2,942 reviews on Capterra.
- There is no permanently free plan; only a short trial period is offered.
- Best for: small businesses and nonprofits under a few thousand contacts who want phone support and an all-in-one email, social, and landing-page tool
- Pricing: From $12/month (Lite, 500 contacts) up to $80/month (Premium, 500 contacts), scaling to as much as $425/month at 25,000 contacts; no free tier.
- Top alternatives: Mailchimp, ActiveCampaign, MailerLite
- Limitation: No permanently free plan.
- Limitation: Price scales steeply with contact list size.
- Limitation: Entry-level Lite tier lacks A/B testing and segmentation.

## Alternatives

3 vetted alternatives to Constant Contact: https://findalternative.to/constant-contact — top picks: Mailchimp, ActiveCampaign, MailerLite

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