# Tally vs Typeform (2026)

By Noah — last updated & pricing verified September 14, 2026.

> **Verdict:** Choose Tally if you want advanced form features like conditional logic, payments, and e-signatures on a genuinely free plan with no response cap. Choose Typeform if you specifically need the one-question-at-a-time conversational format that its own conversion data ties to higher completion rates. The deciding factor is the free tier: Tally's free plan has unlimited forms and submissions with no separate branding-removal add-on below $24/month, while Typeform's free plan caps at just 10 responses/month.

**Choose Tally if:** You want conditional logic, payment collection, and e-signatures included on a free plan with no submission cap; You're a founder or small team that only needs a paid plan to remove branding or add a custom domain; You care about EU hosting, GDPR compliance, and no cookie-based tracking by default; You build forms in a document-style editor rather than a drag-and-drop canvas; You need to embed forms into WordPress, Webflow, or Framer sites via iframe or popup

**Choose Typeform if:** You need the one-question-at-a-time conversational format specifically tied to higher completion rates; You want native integrations with Salesforce and HubSpot instead of Zapier/Make-based connections; You need AI-powered form creation from a prompt built into the paid plan; Your forms need drop-off analytics and conversion tracking, which Business tier provides; You're comfortable paying based on response volume rather than needing an unlimited-submission free tier

## At a glance

|  | Tally | Typeform |
| --- | --- | --- |
| Pricing | Free tier · paid from $24/mo | Free tier · paid from $28/mo |
| License | Freemium | Freemium |
| Best for | founders and small teams who want advanced form features (conditional logic, payments, e-signatures) without paying for them, and only need a paid plan to remove branding or add a custom domain | marketing and product teams that want higher form-completion rates through a conversational, one-question-at-a-time design and are willing to pay per response volume rather than per user |
| Ratings | Product Hunt 4.9/5 (99 reviews) | Capterra 4.7/5 (974 reviews) |

## Feature comparison

| Feature | Tally | Typeform |
| --- | --- | --- |
| Starting price | Yes (free plan) | Yes (free plan) |
| Free tier | Yes (unlimited forms and submissions (fair-use limits apply)) | Yes (10 responses/month, branding stays on) |
| Cheapest paid tier | Yes (from $24/month (Pro)) | Yes (from $28/month (Basic, billed annually)) |
| Top listed tier | Yes ($74/month (Business)) | Yes ($91/month (Business, billed annually)) |
| Platforms | No (web only) | No (web only) |
| Hosting / license | No (closed-source, EU-hosted, cloud-only) | No (closed-source, cloud-only) |
| Conditional logic on free plan | Yes (included free) | No (free plan lacks conditional logic) |
| Payment collection on free plan | Yes (included free via Stripe) | No (not on free plan) |
| E-signatures on free plan | Yes (included free) | Unknown (not listed as a free-plan feature) |
| One-question-at-a-time conversational format | No (document-style block editor) | Yes (core interface design) |
| Branding removal | Partial (requires $24/month Pro tier) | Partial (requires $56/month Plus tier) |
| AI-powered form creation | No (not listed as a feature) | Yes (on paid plans) |
| Native CRM integrations | No (connects via Zapier/Make, Notion, Slack, Airtable) | Yes (Salesforce, HubSpot, Google Sheets) |
| GDPR compliance / no cookie tracking | Yes (EU-hosted, GDPR-compliant, no cookie tracking by default) | Unknown (not stated in listing data) |
| Learning curve | Yes (low) | Yes (low) |
| External rating | Yes (4.9/5 from 99 reviews (Product Hunt)) | Yes (4.7/5 from 974 reviews (Capterra)) |

## Which is easier to use, Tally or Typeform?

Both carry a low learning curve in the underlying listing data, though Tally's document-style editor and Typeform's conversational format suit different building styles.

Tally is described as faster to build in than block-and-canvas competitors for anyone comfortable typing in a Notion-like document interface, inserting content blocks inline. Typeform uses a visual editor built around its signature one-question-at-a-time layout, which takes a similar amount of setup time but produces a different respondent-facing experience.

## Tally vs Typeform pricing: which costs less?

Tally costs less at the free tier, since it includes conditional logic, payments, and e-signatures with unlimited submissions at no cost, while Typeform's free plan caps at 10 responses/month.

At the entry paid tier, Tally Pro is $24/month against Typeform Basic at $28/month billed annually, and Tally's top listed Business tier is $74/month versus Typeform's Business tier at $91/month. The bigger gap is on the free plan: Tally's free tier has no submission cap and includes features like payment collection and e-signatures that Typeform reserves for paid tiers, where the free plan is capped at just 10 responses/month.

## Which has more advanced free-tier features, Tally or Typeform?

Tally has more advanced free-tier features, including conditional logic, payment collection, and e-signatures with no submission cap, none of which Typeform's free plan offers.

## Can Tally replace Typeform?

Yes, for founders and small teams building forms with logic, payments, or signatures on a budget, but Tally lacks Typeform's signature one-question-at-a-time conversational format and native Salesforce/HubSpot integrations.

Tally covers form-building fundamentals — conditional logic, calculations, payment collection, e-signatures, file uploads — all free with no submission cap, which handles most small-team use cases. Teams specifically relying on Typeform's conversational, high-completion-rate format for lead-gen forms, or its native Salesforce and HubSpot integrations, won't find an equivalent in Tally, which uses a traditional document-style form layout and connects to CRMs through Zapier or Make rather than native integrations.

## Strengths and weaknesses

### Tally

- Pro: Free plan has no cap on forms or submissions and includes payments, signatures, and conditional logic.
- Pro: Document-style editor is faster to build in than block-and-canvas competitors for anyone comfortable typing in Notion.
- Pro: EU-hosted, GDPR-compliant, and doesn't use cookie tracking by default.
- Pro: Embeds cleanly into WordPress, Webflow, and Framer sites via iframe or popup.
- Con: Removing Tally's branding requires the $24/month Pro plan; there's no cheaper branding-removal add-on.
- Con: Jump from Pro ($24) to Business ($74) is steep for teams that need only one or two compliance features.
- Con: "Fair use" limits on the free plan aren't published as hard numbers, leaving high-volume users uncertain when they'll be asked to upgrade.

### Typeform

- Pro: One-question-at-a-time format is widely cited as improving form completion rates versus traditional scrolling forms.
- Pro: AI-powered form creation on paid plans speeds up building forms from a prompt or existing document.
- Pro: Native integrations with Salesforce, HubSpot, and Google Sheets avoid manual data export.
- Pro: Annual billing cuts the effective monthly price by roughly 30% versus month-to-month across every tier.
- Con: Free plan responses were cut from 100/month to 10/month in a February 2026 change, making it impractical for anything beyond testing.
- Con: Pricing scales on response volume, not just users, so a single popular form can force an upgrade regardless of team size.
- Con: No native mobile app; form building and management are web-only, unlike SurveyMonkey's dedicated iOS/Android apps.
- Con: Branding removal requires the Plus tier ($56/month annually), unlike some competitors that include it at the entry paid tier.

## Which fits your use case?

| Use case | Pick | Why |
| --- | --- | --- |
| Founder or small team needing conditional logic and payments without paying for them | Tally | Tally's free plan includes conditional logic, payment collection, and e-signatures with no submission cap; Typeform reserves these for paid tiers. |
| Marketing team building lead-gen forms where completion rate is the priority | Typeform | Typeform's one-question-at-a-time format is specifically tied to higher completion rates, a design Tally's document-style editor doesn't replicate. |
| Team that wants native Salesforce or HubSpot integration without a Zapier middle step | Typeform | Typeform lists native integrations with Salesforce and HubSpot; Tally connects to CRMs via Zapier, Make, or direct tools like Notion and Airtable. |
| Privacy-conscious team that wants EU hosting and no cookie tracking | Tally | Tally is EU-hosted, GDPR-compliant, and doesn't use cookie tracking by default; this isn't stated for Typeform in the listing data. |
| High-volume form user who needs the cheapest branding-removed plan | Tally | Tally's Pro tier at $24/month removes branding; Typeform requires the $56/month Plus tier for the same, over double the cost. |
| Team that needs AI-powered form creation from a prompt | Typeform | Typeform lists AI-powered form creation on paid plans; this isn't a listed Tally feature. |

## Migration FAQ

### Should I use Tally or Typeform?

Use Tally if you want advanced form features like conditional logic and payments on a genuinely free plan; use Typeform if you specifically need its one-question-at-a-time format for higher completion rates.

### Is Tally cheaper than Typeform?

Yes at the free tier — Tally's free plan has no submission cap and includes payments and e-signatures, while Typeform's free plan caps at 10 responses/month; paid tiers are close, with Tally Pro at $24/month against Typeform Basic at $28/month.

### Can Typeform replace Tally?

Yes for teams that specifically want the conversational one-question-at-a-time format and native Salesforce/HubSpot integrations, but Typeform's free plan is far more limited than Tally's, capping at 10 responses/month with no conditional logic.

### Does Tally have a submission limit on its free plan?

No hard cap is published — Tally's free plan allows unlimited forms and submissions subject to unpublished fair-use limits.

### Does Typeform have a free plan?

Yes, but it's restrictive — Typeform's free plan was cut from 100 to 10 responses/month in a February 2026 change and keeps Typeform branding on every form.

## Neither a match?

- 6 alternatives to Tally: https://findalternative.to/tally
- 4 alternatives to Typeform: https://findalternative.to/typeform

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