# Make vs Tray.ai (2026)

By Noah — last updated & pricing verified October 23, 2026.

> **Verdict:** Choose Make if you want self-serve automation with published prices, a free plan of 1,000 operations a month, and 3,000+ app integrations in a visual scenario builder. Choose Tray.ai if IT needs governed integrations and AI agents with RBAC, audit trails, HIPAA, and MCP agent governance through Agent Gateway. The deciding factor is the buying model: Make starts at $12/month billed annually and can be bought today, while every Tray.ai plan, including entry-level Pro, requires a sales quote.

**Choose Make if:** You want to start free with 1,000 operations a month and pay from $12/month billed annually as you grow; You need connectors for long-tail apps, with 3,000+ apps in Make against Tray.ai's 700+; You build branching automations with routers, filters, and error handling on a visual canvas; Your marketing, sales, or operations team will build automations itself, accepting a moderate learning curve; You want to describe automations in plain language with Make's Maia assistant

**Choose Tray.ai if:** You deploy AI agents built in Claude Code, Codex, or Cursor and need Agent Gateway to govern them over MCP; Your IT or security team requires RBAC, audit trails, and Guardian Log Masking on every integration; You need HIPAA compliance, regional hosting, and advanced on-premise connectivity (Tray.ai Enterprise); You are standardizing integrations across departments and partners with unlimited workspaces

## At a glance

|  | Make | Tray.ai |
| --- | --- | --- |
| Pricing | Free tier · paid from $12/mo | Custom pricing |
| License | Freemium | Paid |
| Best for | operations, marketing, and IT teams that need visual, branching automation workflows across 3,000+ apps, beyond what simpler linear automation tools support | IT and platform teams at mid-market and enterprise companies who need governed, auditable integrations and AI agent orchestration across 700+ apps, not a quick self-serve Zapier alternative |
| Ratings | Capterra 4.8/5 (408 reviews) | Capterra 4.9/5 (11 reviews) |

## Feature comparison

| Feature | Make | Tray.ai |
| --- | --- | --- |
| Starting price | Yes (free plan; Core from $12/month billed annually (10,000 ops)) | Unknown (custom quote for every plan) |
| Free tier | Yes (1,000 operations/month, 15-minute minimum interval) | No (time-limited free trial only) |
| Published pricing | Yes (Core $12, Pro $21, Teams $38/month billed annually) | No (Pro, Team, Enterprise by sales quote) |
| Platforms | Yes (web) | Yes (web) |
| License | No (proprietary freemium SaaS) | No (proprietary, paid) |
| App connectors | Yes (3,000+, including Salesforce, HubSpot, Slack, NetSuite) | Yes (700+ pre-built connectors) |
| AI building | Partial (Maia builds automations from plain-language prompts) | Yes (Merlin Agent Builder for conversational or autonomous agents) |
| MCP agent governance | Unknown | Yes (Agent Gateway for agents built in Claude Code, Codex, Cursor) |
| Team controls | Yes (roles and shared templates on Teams ($38/month billed annually)) | Yes (RBAC and audit trails) |
| Execution logs | Yes (full-text execution log search from Pro) | Partial (7-day log retention on Pro and Team; log streaming on Enterprise) |
| SSO | Yes (listed among enterprise features) | Yes (on Enterprise) |
| Compliance | Yes (SOC 2 Type II) | Yes (HIPAA on Enterprise, Guardian Log Masking from Team) |
| On-premise connectivity | Yes (on-premise agent options) | Yes (advanced on-premise connectivity on Enterprise) |
| Data residency | Unknown | Yes (regional hosting on Enterprise) |
| Support | Yes (customer support on Free, 24/7 on Enterprise) | Unknown |
| Learning curve | Partial (moderate) | Partial (steep) |
| External rating | Yes (4.8/5 from 408 reviews (Capterra)) | Yes (4.9/5 from 11 reviews (Capterra)) |

## Make vs Tray.ai pricing: which costs less?

Make is the only one of the two with published prices, starting free and then at $12/month billed annually for 10,000 operations, while every Tray.ai plan is a custom sales quote.

Make's Core, Pro, and Teams plans start at $12, $21, and $38/month for 10,000 operations a month, billed annually; monthly billing costs more, and complex scenarios can consume operation credits quickly. Make Enterprise adds overage protection at custom pricing. Tray.ai quotes Pro, Team, and Enterprise based on usage, workspace count, and add-ons, and offers only a time-limited free trial. Teams that want to compare Tray.ai's cost against Zapier, Make, or n8n need a sales conversation first.

## Which is easier to use, Make or Tray.ai?

Make is easier to use, with a moderate learning curve rating against Tray.ai's steep rating.

Make's canvas-style scenario builder lets non-developers drag and connect modules, and Maia builds automations from plain-language descriptions, though complex branching scenarios still take real effort to learn. Tray.ai is aimed at technical, IT-governed deployments, so setup and learning take longer than in no-code tools like Zapier or Make. Tray.ai's visual workflow builder serves both technical and business users, but its governance and agent features assume a platform team.

## Which is better for enterprise governance and AI agents, Make or Tray.ai?

Tray.ai is better for enterprise governance and AI agents, with RBAC, audit trails, Guardian Log Masking, HIPAA on Enterprise, and Agent Gateway for governing MCP-based agents in production.

Tray.ai's Merlin Agent Builder creates conversational or autonomous agents on the same runtime as its integrations, and Enterprise adds SSO, regional hosting, log streaming, and 180-day insights. Make covers many enterprise basics too: SSO, SOC 2 Type II compliance, on-premise agent options, Make Grid for organization-wide visibility, and team roles on its $38/month Teams plan. Tray.ai's log retention starts at 7 days on Pro, which limits historical visibility below Enterprise.

## Can Make replace Tray.ai?

Make can replace Tray.ai for most app-to-app automation, with more connectors (3,000+ vs 700+) and published pricing, but IT teams that need HIPAA, regional hosting, or MCP agent governance through Agent Gateway will not find those in Make's listing.

Make handles branching workflows, scheduling down to the minute on paid plans, and integrations with Salesforce, HubSpot, Slack, and NetSuite. Tray.ai's value sits in governed deployment: RBAC, audit trails, log masking, and a runtime for production AI agents. Make also has the larger reviewer base, at 4.8/5 from 408 Capterra reviews, against Tray.ai's 4.9/5 from 11.

## Strengths and weaknesses

### Make

- Pro: Visual scenario builder supports branching, routers, and filters for genuinely complex multi-path automations.
- Pro: 3,000+ app integrations cover most common business tools out of the box.
- Pro: Free tier (1,000 ops/month) is enough to build and test real automations before paying.
- Pro: Core plan starts at $12/month, undercutting some competitors for lower-volume users.
- Con: Operation-credit pricing means complex or high-volume scenarios can burn through a plan's monthly allowance quickly.
- Con: Listed tier prices are annual-billing rates; paying monthly costs more.
- Con: Complex branching scenarios have a real learning curve for non-technical users.
- Con: Free plan's 15-minute minimum interval between scenario runs limits near-real-time automation.

### Tray.ai

- Pro: 700+ pre-built connectors cover most mainstream SaaS and enterprise systems.
- Pro: Governance features (RBAC, audit trails, Guardian Log Masking, HIPAA support) target IT teams that self-serve automation tools don't satisfy.
- Pro: Merlin Agent Builder and Agent Gateway extend the same platform into AI agent deployment and MCP governance.
- Pro: Enterprise tier supports on-premise connectivity and regional data hosting for compliance-sensitive workloads.
- Con: No public pricing; every tier requires a custom sales quote, adding friction and delay for evaluation.
- Con: Aimed at technical, IT-governed deployments, so the learning curve and setup time are heavier than no-code tools like Zapier or Make.
- Con: No free tier, only a time-limited free trial before a paid commitment.
- Con: Log retention (7-day base) and insight windows are tightly gated by tier, forcing an upgrade for basic historical visibility.

## Which fits your use case?

| Use case | Pick | Why |
| --- | --- | --- |
| Solo founder automating repetitive tasks | Make | Make's free plan covers 1,000 operations a month and Core starts at $12/month billed annually, while Tray.ai requires a sales quote. |
| Enterprise IT team governing AI agents in production | Tray.ai | Tray.ai's Agent Gateway deploys and governs MCP-based agents built in Claude Code, Codex, or Cursor with centralized security, cost, and access controls. |
| Marketing team connecting long-tail SaaS apps | Make | Make supports 3,000+ apps against Tray.ai's 700+ connectors, with a visual builder non-developers can learn. |
| Healthcare company moving sensitive data between systems | Tray.ai | Tray.ai Enterprise includes HIPAA support, regional hosting, and advanced on-premise connectivity, and Guardian Log Masking is available from Team. |
| Operations team sharing automations across a small department | Make | Make's Teams plan adds roles and shared scenario templates from $38/month billed annually, a published price Tray.ai does not offer. |
| Company connecting internal on-premise systems | Tie | Make offers on-premise agent options and Tray.ai Enterprise includes advanced on-premise connectivity, so both can reach internal systems. |

## Migration FAQ

### Should I use Make or Tray.ai?

Use Make if you want self-serve visual automation with 3,000+ apps, a free plan, and paid plans from $12/month billed annually; use Tray.ai if IT needs governed integrations and AI agents with RBAC, audit trails, HIPAA, and MCP governance.

### Is Make cheaper than Tray.ai?

Make is the cheaper way to start, because Make has a free plan and paid plans from $12/month billed annually, while Tray.ai has no free tier and quotes every plan through sales. Tray.ai's prices are not published, so a direct comparison needs a quote.

### Can Make replace Tray.ai?

Yes for most app-to-app automation, since Make offers 3,000+ apps and branching visual workflows. Teams that need HIPAA, regional hosting, or Agent Gateway's MCP agent governance are better served by Tray.ai.

### Is Make the same as Integromat?

Yes — Make is the platform formerly known as Integromat, rebranded in 2022, and Make now connects 3,000+ apps for over 400,000 users in 200+ countries.

### Is Tray.ai the same as Tray.io?

Yes — Tray.ai is the rebrand of Tray.io, adding Merlin Agent Builder and Agent Gateway for AI agents on top of the original integration platform and its 700+ connectors.

## Neither a match?

- 5 alternatives to Make: https://findalternative.to/make
- 6 alternatives to Tray.ai: https://findalternative.to/tray-ai

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