# Loom vs Vidyard (2026)

By Noah — last updated & pricing verified September 14, 2026.

> **Verdict:** Choose Loom if you want general-purpose async screen recording with transparent pricing and native Jira integration for product and engineering teams. Choose Vidyard if you're a sales or marketing rep who needs trackable, personalized video outreach tied into a CRM with engagement analytics. Pricing transparency and use case are the deciding factors: Loom publishes every tier's exact price while Vidyard's Starter tier price isn't published at all, and Vidyard is built specifically for revenue-team outreach rather than general team communication.

**Choose Loom if:** You want transparent, published pricing at every tier instead of a sales call to learn the cost; You need native Jira ticket creation from a recorded walkthrough, as an Atlassian product; You want a higher free-tier video allowance (25 videos/month versus Vidyard's 5); You're a product, engineering, or support team recording internal or customer-facing walkthroughs rather than sales outreach; You want desktop apps for Windows and macOS in addition to web and mobile

**Choose Vidyard if:** You're a sales or marketing rep who needs trackable, personalized video outreach with view and engagement analytics; You want deep integration with your CRM or sales stack (Salesforce, HubSpot, Gong, Marketo, Salesloft) among 50+ tools; You want AI Avatar features to generate personalized or localized video variants at scale from one recording; You want automated, trigger-based video sequences (Video Agent) tied to pipeline reporting

## At a glance

|  | Loom | Vidyard |
| --- | --- | --- |
| Pricing | Free tier · paid from $18/mo | Free |
| License | Freemium | Freemium |
| Best for | product, engineering, and customer-facing teams replacing routine live meetings or long written explanations with short async screen-recording videos | sales and marketing reps who want to send trackable, personalized video messages through their CRM and email tools instead of generic text outreach |
| Ratings | Capterra 4.7/5 (529 reviews) | — |

## Feature comparison

| Feature | Loom | Vidyard |
| --- | --- | --- |
| Starting price | Yes (free, $0 (Starter)) | Yes (free, $0 (Free); paid Starter price not published) |
| Free tier | Yes (up to 25 videos/person, 5-min recording cap, 720p) | Yes (up to 5 recorded videos/month, 15 AI videos/month, 3 AI avatars) |
| Platforms | Yes (web, Windows, macOS, iOS, Android) | Partial (web, iOS, Android only, no Windows/macOS desktop app) |
| License/hosting | No (closed-source, cloud-based) | No (closed-source, cloud-based) |
| Pricing transparency | Yes (every tier's price published on site) | No (Starter tier price not published, requires trial or sales contact) |
| CRM/sales-tool integrations | Partial (Jira integration only, no dedicated CRM analytics) | Yes (50+ tools including Salesforce, HubSpot, Gong, Marketo, Salesloft) |
| Video engagement analytics (view heatmaps, CTAs) | No | Yes (watch-time heatmaps, click-throughs, pipeline reporting) |
| AI-generated avatar videos | No | Yes (up to 3 custom avatars free, more on paid tiers) |
| Jira/ticket integration | Yes (native, as an Atlassian product) | No |
| AI transcription/captions | Yes (50+ languages, included on paid tiers) | Yes (video captions on Teams tier and above) |
| Business/team SSO | Yes (Enterprise tier, custom pricing) | Yes (Enterprise tier, custom pricing) |
| External rating (Capterra) | Yes (4.7/5 from 529 reviews) | Unknown |
| Learning curve | Yes (low) | Yes (low) |

## Loom vs Vidyard pricing: which costs less?

It's not fully comparable because Vidyard's Starter tier price isn't published, while Loom's every tier is transparently priced from $0 to $24/user/month.

Loom publishes exact pricing: free Starter, $18/user/month Business, $24/user/month Business + AI, and custom Enterprise. Vidyard's Free plan covers up to 5 recorded videos per month, but the Starter tier that unlocks unlimited recording and analytics has no published price, requiring a 14-day trial or sales conversation to learn the actual monthly cost.

## Which is easier to use, Loom or Vidyard?

Both hold a low learning-curve rating in the data, with no clear edge for basic recording and sharing.

## Can Vidyard replace Loom for general team video messaging?

Partially: Vidyard is purpose-built for sales and marketing outreach with CRM analytics, but its free plan caps recording at just 5 videos per month versus Loom's 25.

Vidyard adds features general team tools don't need, like AI Avatars and pipeline-tied engagement analytics, making it a stronger fit for revenue teams specifically. For general async product walkthroughs, bug reports, or internal updates outside of sales, Loom's higher free-tier video allowance and native Jira integration make it the more practical general-purpose choice.

## Strengths and weaknesses

### Loom

- Pro: Records and generates a shareable link in seconds, with no export or upload step.
- Pro: Native Jira ticket creation from a recorded walkthrough since the Atlassian acquisition.
- Pro: Transcriptions and captions in 50+ languages included even on paid tiers.
- Pro: Edit-by-transcript (Business + AI) lets you trim video by deleting text instead of scrubbing a timeline.
- Con: Free tier is capped at 5-minute recordings and 25 videos per person, too limited for regular use.
- Con: AI features (meeting recaps, filler-word removal) require the pricier Business + AI tier at $24/user/month.
- Con: No offline or local-only recording mode; videos upload to Loom's cloud by default.
- Con: Per-seat pricing adds up quickly for larger teams compared with ad hoc recording tools.

### Vidyard

- Pro: Free plan available with no credit card required for basic video recording and sharing.
- Pro: Deep integrations with 50+ sales and marketing tools including Salesforce, HubSpot, Gong, and Salesloft.
- Pro: AI Avatar and Video Agent features let a single recording scale into personalized, automated outreach.
- Pro: Native iOS and Android apps make on-the-go recording straightforward for field sales reps.
- Con: Starter-tier pricing is not published; prospective buyers must trial or contact sales to see actual monthly cost.
- Con: Free plan is capped at 5 recorded videos per month, tight for active sales reps.
- Con: Teams and Enterprise tiers require custom quotes rather than transparent self-serve pricing.
- Con: Advanced CRM/MAP integrations and SSO are locked behind Teams/Enterprise, not available on Starter.

## Which fits your use case?

| Use case | Pick | Why |
| --- | --- | --- |
| Sales rep sending trackable, personalized video outreach through a CRM | Vidyard | Vidyard integrates with 50+ sales tools including Salesforce and HubSpot and provides watch-time analytics tied to pipeline reporting; Loom has no equivalent CRM analytics. |
| Engineering team converting walkthroughs into Jira tickets automatically | Loom | Loom has native Jira integration as an Atlassian product; Vidyard has no ticketing integration. |
| Buyer who wants to see exact pricing before signing up | Loom | Loom publishes every tier's price on its site; Vidyard's Starter tier requires a trial or sales contact to learn the cost. |
| Marketing team wanting to generate personalized video variants at scale | Vidyard | Vidyard's AI Avatar feature generates localized or personalized video variants from one recording; Loom has no avatar or video-generation feature. |
| Team recording occasional internal updates with a higher free monthly allowance | Loom | Loom's free tier allows 25 videos per person versus Vidyard's 5 recorded videos per month. |

## Migration FAQ

### Should I use Loom or Vidyard?

Use Loom for general-purpose async screen recording with transparent pricing and Jira integration; use Vidyard for trackable, CRM-integrated video outreach as a sales or marketing rep.

### Is Loom cheaper than Vidyard?

It can't be fully compared because Vidyard's paid Starter tier price isn't published, while Loom's tiers are all transparently priced from free to $24/user/month.

### Can Vidyard replace Loom?

Partially, since Vidyard covers video recording and sharing but is purpose-built for sales outreach with CRM analytics rather than general team communication, and its free plan caps recording at 5 videos per month versus Loom's 25.

### Which has better analytics, Loom or Vidyard?

Vidyard has stronger analytics, with watch-time heatmaps, click-through tracking, and pipeline reporting tied to CRM data; Loom has no equivalent video engagement analytics.

### Does Loom integrate with Salesforce like Vidyard?

No, Loom's primary integration is with Jira as an Atlassian product, while Vidyard integrates with 50+ sales and marketing tools including Salesforce, HubSpot, Gong, Marketo, and Salesloft.

## Neither a match?

- 3 alternatives to Loom: https://findalternative.to/loom
- 1 alternatives to Vidyard: https://findalternative.to/vidyard

---

Markdown mirror of https://findalternative.to/compare/loom-vs-vidyard — findalternative.to, honestly ranked software alternatives. AI info: https://findalternative.to/ai