# FlexQueries vs Moz Pro (2026)

By Noah — last updated & pricing verified October 26, 2026.

> **Verdict:** Choose FlexQueries if you run keyword, backlink and audit work in bursts and want to pay per action from a prepaid balance, with no monthly or seat fee and API and MCP access at the same prices. Choose Moz Pro if you track rankings, crawl health and links for several sites every week and want Domain Authority in every report. The deciding factor is usage pattern: FlexQueries charges $0.15 for a 225-row keyword report and nothing in idle months, while Moz Pro costs $49 to $299 a month billed monthly.

**Choose FlexQueries if:** You run SEO work in bursts and want no monthly or seat fee; FlexQueries credits start at a $5 top-up and never expire; You want every feature on every account, with a cost estimate before each paid action and no overage charge at a zero balance; You need App Store, Google Play or Amazon keyword research alongside web SEO; You want SEO research inside Claude, Cursor or ChatGPT through an MCP server, or a REST API with no separate access fee; You want team workspaces with roles and spending caps instead of paying $49/month for each extra Moz Pro seat

**Choose Moz Pro if:** You report Domain Authority, Page Authority, Brand Authority or Spam Score to clients; Moz created these metrics; You track rankings across 170+ search engines, on desktop and mobile, with weekly crawls and three competitors per Campaign; You want a predictable bill: Moz Pro runs $49, $99, $179 or $299 a month billed monthly, or $79 to $239 a month billed yearly; You track brand mentions, sentiment and citations in GPT, Gemini and Google AI Mode answers for 150 to 600 prompts, refreshed weekly; You want the MozBar Chrome extension and Moz's free learning library: the Beginner's Guide to SEO, Whiteboard Friday and Moz Academy

## At a glance

|  | FlexQueries | Moz Pro |
| --- | --- | --- |
| Pricing | From $5 one-time | From $49/mo |
| License | Paid | Paid |
| Best for | Running occasional keyword, backlink and site-audit checks across a handful of projects without paying for a Semrush or Ahrefs plan in months when little runs. | Tracking rankings, crawl health and link metrics for three to ten company or client sites with scheduled reports, where Domain Authority is the number clients already expect to see. |
| Ratings | — | — |

## Feature comparison

| Feature | FlexQueries | Moz Pro |
| --- | --- | --- |
| Pricing model | Yes (pay per action from a prepaid balance; no monthly, seat or API fee) | Yes (subscription from $49/month (Starter, one site)) |
| Minimum spend | Yes ($5 credit top-up; credits never expire) | Yes ($49/month (Starter, billed monthly)) |
| Free credit or trial | Partial ($1.00 credit for eligible new accounts, no card) | Partial (free trial on Medium only, converts to $179/month) |
| Keyword research | Yes ($0.15 per 225-row keyword report) | Partial (75 queries/month on Starter, 150 on Standard, 5,000 on Medium ($179/month)) |
| Site audit | Yes (about $1.30 per 500-page audit) | Yes (weekly crawls, 5,000 pages/week on Starter up to 1,250,000 on Large) |
| Rank tracking | Yes (scheduled checks; they stop at a zero balance unless auto-reload is on) | Yes (170+ search engines, desktop and mobile; 50 to 3,000 tracked keywords) |
| Backlink analysis | Yes ($0.20 backlink overview with a year of history) | Yes (44.8 trillion-link index; 75 to 70,000 backlink queries/month) |
| Authority metrics | Unknown | Yes (Domain Authority, Page Authority, Brand Authority, Spam Score) |
| AI-answer visibility | Yes (ChatGPT and Google AI answers, about $0.85 per run) | Yes (GPT, Gemini, Google AI Mode; 150 prompts from $99/month (Standard), weekly) |
| App store and Amazon research | Yes (App Store, Google Play, Amazon keywords and ASINs) | Unknown |
| API and MCP | Yes (REST API and MCP server at per-action prices) | Unknown |
| Users and seats | Yes (team workspaces with roles and spending caps; no seat fee) | Partial (1 to 3 users; extra seats $49/month each) |
| Local SEO | Yes (local SERP research) | Partial (Moz Local sold as a separate product) |
| Client reports | Partial (saved reports; no white-label client reports) | Yes (custom and scheduled reports) |
| Billing safeguards | Yes (quote before each action; no overage at a zero balance) | Partial (cancel anytime, but no refunds; trial converts to Medium) |
| Platforms | Yes (web) | Yes (web, plus MozBar Chrome extension on paid plans) |
| External rating | Unknown | Yes (2.4/5 from 242 reviews (Trustpilot)) |

## FlexQueries vs Moz Pro pricing: which costs less?

FlexQueries costs less for occasional use, charging per action from a $5 prepaid top-up with no monthly fee, while Moz Pro costs $49 to $299 a month billed monthly; heavy, steady users can end up paying more on FlexQueries than on a flat plan.

FlexQueries' example prices are $0.15 for a 225-row keyword report, $0.20 for a backlink overview with a year of history, about $1.30 for a 500-page audit and about $0.85 per AI-visibility run, with prompt responses and competitor lookups costing extra. Moz Pro Starter is $49/month for one site with 75 keyword queries a month; Standard is $99/month ($79 billed yearly) with 150; Medium is $179/month ($143 yearly) with 5,000; Large is $299/month ($239 yearly). Moz Pro charges $49/month per extra seat and $50 per extra 100 AI prompts; FlexQueries charges no seat or API fee.

## Which has better link metrics, FlexQueries or Moz Pro?

Moz Pro is stronger on link metrics, with a 44.8-trillion-link index and Moz's own Domain Authority, Page Authority, Brand Authority and Spam Score in every report and the MozBar extension, while FlexQueries sells backlink overviews with a year of history at $0.20 each.

Moz's authority metrics are its best-known output and are widely quoted in link building and client reporting. Moz Pro's backlink query quotas run from 75 a month on Starter to 5,000 on Standard, 20,000 on Medium and 70,000 on Large. FlexQueries covers domain and backlink analysis without monthly quotas, paying per lookup, though by FlexQueries' own comparison Semrush and Ahrefs offer broader suites.

## Which is better for AI search visibility, FlexQueries or Moz Pro?

Moz Pro suits ongoing AI tracking, with weekly dashboards of brand mentions, sentiment and citations across GPT, Gemini and Google AI Mode for 150 to 600 prompts, while FlexQueries prices each AI-visibility run on ChatGPT and Google AI answers at about $0.85.

Moz Pro includes AI visibility from Standard ($99/month, 150 prompts) up to Large ($299/month, 600 prompts), charges $50 per extra 100 prompts and covers three models; Starter has no AI dashboards. FlexQueries charges extra for prompt responses on top of the run price, and its MCP server lets Claude, Cursor and ChatGPT run the same research within workspace spending caps.

## Which is easier to use, FlexQueries or Moz Pro?

FlexQueries and Moz Pro both carry a moderate learning curve; Moz Pro organizes work into Campaigns and backs it with a large free learning library, while FlexQueries quotes the cost of each paid action before it runs.

A Moz Pro Campaign tracks one site plus three competitors, with rankings across up to four search engines per keyword, weekly crawls and link metrics, and Moz publishes the Beginner's Guide to SEO, Whiteboard Friday videos and Moz Academy courses. FlexQueries opens every feature to every account, so spending is budgeted rather than plan-gated, and scheduled rank tracking stops when the balance runs out unless automatic reload is on.

## Strengths and weaknesses

### FlexQueries

- Pro: No monthly, seat or API fee: you pay per action from a prepaid balance, and unused credits never expire.
- Pro: The app shows an estimate before each paid action, and paid actions stop at a zero balance instead of creating overage charges.
- Pro: Covers App Store and Google Play keyword research, Amazon keyword and ASIN research, and brand mentions in ChatGPT and Google AI answers, beyond web SEO.
- Pro: FlexQueries' MCP server lets Claude, Cursor, ChatGPT and other supported clients run the same research tools within workspace spending caps.
- Pro: Connected Search Console and GA4 reports don't use the balance, and eligible new accounts get $1.00 without a card.
- Con: Monthly spend changes with scope and volume, which is harder to budget than a flat plan.
- Con: Scheduled rank tracking stops when the balance runs out unless automatic reload is on.
- Con: Narrower suite than Semrush or Ahrefs, by the site's own comparison, and no white-label client reports for agencies.
- Con: Credits have a $5 minimum top-up, and prompt responses and competitor lookups cost extra on top of the published example prices.

### Moz Pro

- Pro: Domain Authority, Page Authority, Brand Authority and Spam Score appear in every report and in the MozBar Chrome extension.
- Pro: Campaigns combine rank tracking (including mobile rankings), weekly site crawls and tracking of three competitors per site.
- Pro: AI visibility dashboards on Standard and above report brand mentions, sentiment and citations in GPT, Gemini and Google AI Mode answers.
- Pro: Large free learning library: the Beginner's Guide to SEO, Whiteboard Friday videos and Moz Academy courses.
- Pro: Plans can be changed or cancelled at any time, and annual billing takes 20% off the base plan.
- Con: Standard caps keyword research at 150 queries a month, so regular keyword work effectively requires Medium at $179/month.
- Con: No refunds of any kind, and the free trial converts to the $179/month Medium plan unless cancelled at least 24 hours before it ends.
- Con: AI prompt tracking refreshes weekly, covers three models (GPT, Gemini, Google AI Mode) and costs $50 per extra 100 prompts.
- Con: Extra user seats cost $49/month each, and Moz Local and STAT are billed as separate products.

## Which fits your use case?

| Use case | Pick | Why |
| --- | --- | --- |
| Freelancer who runs keyword and audit checks a few times a month | FlexQueries | FlexQueries charges $0.15 per 225-row keyword report and about $1.30 per 500-page audit with no monthly fee; Moz Pro starts at $49/month. |
| Agency reporting Domain Authority to clients | Moz Pro | Moz created Domain Authority and Page Authority, and both appear in every Moz Pro Campaign report and the MozBar extension. |
| In-house team tracking rankings for 3 to 10 sites every week | Moz Pro | Moz Pro Campaigns combine rank tracking across 170+ search engines, weekly crawls and three competitors per site, with 3 Campaigns on Standard and 10 on Medium. |
| App marketer researching App Store, Google Play or Amazon keywords | FlexQueries | FlexQueries covers App Store, Google Play and Amazon keyword and ASIN research from the same prepaid balance. |
| Developer running SEO research from Claude or Cursor | FlexQueries | FlexQueries' MCP server and REST API run the same research at per-action prices with no separate access fee. |
| Team that wants AI-answer tracking refreshed every week | Moz Pro | Moz Pro Standard ($99/month) includes 3 AI visibility dashboards with 150 tracked prompts across GPT, Gemini and Google AI Mode, refreshed weekly. |

## Migration FAQ

### Should I use FlexQueries or Moz Pro?

Use FlexQueries if you run SEO research in bursts and want to pay per action with no monthly fee; use Moz Pro if you track several sites every week and need Domain Authority and scheduled reports.

### Is FlexQueries cheaper than Moz Pro?

For occasional use, yes — FlexQueries has no monthly fee and charges per action from a $5 top-up, while Moz Pro starts at $49/month. Heavy, steady users can pay more on FlexQueries than on a flat plan, as FlexQueries itself notes.

### Can Moz Pro replace FlexQueries?

Yes for web SEO, since Moz Pro covers keyword research, rank tracking, site crawls, backlinks and AI visibility. Users who need App Store, Google Play or Amazon keyword research, or who want to pay nothing in quiet months, get those from FlexQueries.

### Does Moz Pro offer refunds?

No — Moz offers no refunds of any kind, and the Moz Pro free trial converts to the $179/month Medium plan unless cancelled at least 24 hours before it ends. FlexQueries stops paid actions at a zero balance instead of creating overage charges, and its credits never expire.

### Does FlexQueries have an API?

Yes — FlexQueries offers a REST API and an MCP server for Claude, Cursor and ChatGPT at the same per-action prices, with no separate access fee.

## Neither a match?

- 10 alternatives to FlexQueries: https://findalternative.to/flexqueries
- 7 alternatives to Moz Pro: https://findalternative.to/moz

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