# Constant Contact vs MailerLite (2026)

By Noah — last updated & pricing verified October 23, 2026.

> **Verdict:** Choose Constant Contact if you want phone support on every paid plan, including the $12/month Lite tier, plus social posting and SEO tools in one small-business product. Choose MailerLite if you want a permanently free plan for up to 250 subscribers or lower paid prices, with MailerLite Power from $25/month against $80/month for Constant Contact Premium at 500 contacts. The deciding factor is support versus price: Constant Contact costs more and scales steeply with list size, while MailerLite keeps 24/7 live chat for its Power plan.

**Choose Constant Contact if:** You want phone support on every paid tier, including the $12/month Lite plan; You want social media posting in the same tool as your email campaigns; You want SEO tools and custom reporting in one plan (Premium, from $80/month at 500 contacts); You can prepay a year and want the larger annual discount: up to 15% off, such as Lite at $10.20/month; You need A/B testing and list segmentation at a published price ($35/month for Standard at 500 contacts)

**Choose MailerLite if:** You want a permanently free plan with up to 250 subscribers, 2,500 emails a month, and 3 automations; You want the cheaper top self-serve plan: MailerLite Power from $25/month versus Constant Contact Premium from $80/month; You need a website builder and digital-product sales, such as ebooks, in the same tool as your email; You want an AI writing assistant for campaign copy, included from $12/month on the Comfort plan; You connect email to WordPress, Shopify, or Zapier through MailerLite's 100+ integrations

## At a glance

|  | Constant Contact | MailerLite |
| --- | --- | --- |
| Pricing | From $12/mo | Free tier · paid from $12/mo |
| License | Paid | Freemium |
| Best for | small businesses and nonprofits under a few thousand contacts who want phone support and an all-in-one email, social, and landing-page tool | creators and small businesses that want an easy-to-use email marketing platform with a genuinely usable free tier before paying for more subscribers or automations |
| Ratings | Capterra 4.3/5 (2,942 reviews) | Capterra 4.7/5 (2,322 reviews) |

## Feature comparison

| Feature | Constant Contact | MailerLite |
| --- | --- | --- |
| Starting price | Yes (from $12/mo (Lite, 500 contacts)) | Yes (free plan; paid from $12/mo (Comfort)) |
| Free tier | No (short trial only) | Yes (up to 250 subscribers and 2,500 emails/month) |
| Top self-serve tier | Yes (from $80/mo (Premium, 500 contacts)) | Yes (from $25/mo (Power)) |
| Annual billing discount | Yes (up to 15% when prepaying 12 months (Lite $10.20/mo)) | Yes (10% on annual billing) |
| Platforms | Yes (web, iOS, Android) | Yes (web, iOS, Android) |
| Support | Yes (phone support on every paid tier, including Lite) | Partial (24/7 live chat from $25/mo (Power); limited on lower tiers) |
| Automation | Partial (one welcome automation on Lite; pre-built from $35/mo (Standard); advanced paths on Premium) | Yes (3 on Free, 50 on Comfort, unlimited on Power) |
| A/B testing and segmentation | Yes (from $35/mo (Standard)) | Partial (segmentation less advanced than ActiveCampaign; A/B testing not listed) |
| Landing pages and website builder | Partial (landing pages from Lite; website builder not listed) | Yes (website builder and landing pages, 1 of each on Free) |
| Social media posting | Yes (included from Lite) | Unknown |
| SEO tools | Yes (from $80/mo (Premium)) | Unknown |
| Digital product sales | Unknown | Yes (5 products on Comfort, unlimited on Power) |
| AI writing assistant | Unknown | Yes (from $12/mo (Comfort)) |
| Integrations | Unknown | Yes (100+, including WordPress, Shopify, and Zapier) |
| External rating (Capterra) | Yes (4.3/5 from 2,942 reviews) | Yes (4.7/5 from 2,322 reviews) |

## Constant Contact vs MailerLite pricing: which costs less?

MailerLite costs less, with a permanently free plan for up to 250 subscribers and a top self-serve Power plan from $25/month, while Constant Contact has no free plan and charges $12, $35, and $80/month for Lite, Standard, and Premium at 500 contacts.

Both price by list size, so costs rise as a list grows. Constant Contact's prices are reported as high as $425/month at 25,000 contacts, and Constant Contact reviewers most often cite those steep increases as a complaint. Constant Contact does have the bigger prepay discount: paying 12 months upfront cuts up to 15%, bringing Lite to $10.20/month, Standard to $29.75/month, and Premium to $68/month. MailerLite takes 10% off for annual billing. MailerLite also gives every new account a 14-day trial of premium features, while Constant Contact offers only a short trial before billing starts.

## Which has better support, Constant Contact or MailerLite?

Constant Contact has better support on cheap plans, because phone support is included on every paid tier from the $12/month Lite plan, while MailerLite reserves 24/7 live chat for its Power plan from $25/month.

MailerLite's lower tiers have more limited support access, and its dedicated success manager and deliverability support sit on the custom-quoted Enterprise tier for 200,000+ subscribers. Constant Contact's record is not spotless: its Trustpilot reviews skew lower than its Capterra rating, with recurring complaints about cancellation friction and auto-renewal billing.

## Which has more features, Constant Contact or MailerLite?

MailerLite bundles more tools per plan, adding a website builder, digital-product sales, an AI writing assistant, and 100+ integrations, while Constant Contact adds social posting and, on Premium, SEO tools and custom reporting.

Automation limits are clearer on MailerLite: 3 automations on Free, 50 on Comfort, and unlimited on Power. Constant Contact Lite includes only one welcome automation, with pre-built automations on Standard at $35/month and advanced automation paths on Premium at $80/month, both at 500 contacts. Constant Contact puts A/B testing and segmentation on Standard. MailerLite's automation and segmentation are described as less advanced than dedicated marketing-automation platforms like ActiveCampaign.

## Which is easier to use, Constant Contact or MailerLite?

Both Constant Contact and MailerLite carry a low learning curve rating, and MailerLite has the higher Capterra score at 4.7/5 from 2,322 reviews against Constant Contact's 4.3/5 from 2,942 reviews.

## Strengths and weaknesses

### Constant Contact

- Pro: Phone support included on every paid tier, not gated to the top plan.
- Pro: Combines email, social posting, landing pages, and automation in one product.
- Pro: 12-month prepay discount cuts effective monthly price by up to 15%.
- Pro: 4.3/5 rating from nearly 3,000 Capterra reviews reflects a large, established user base.
- Con: No permanently free plan; only a short trial before billing starts.
- Con: Price scales steeply with contact list size, reported as high as $425/month at 25,000 contacts.
- Con: Trustpilot reviews skew lower than Capterra, with recurring complaints about cancellation friction and auto-renewal billing.
- Con: Basic Lite tier lacks A/B testing and segmentation, which are standard even on entry tiers at some competitors.

### MailerLite

- Pro: Free plan supports up to 250 subscribers with real automation and landing-page features, not just a trial.
- Pro: Paid tiers start at $12/month, generally undercutting larger platforms like HubSpot or ActiveCampaign at comparable subscriber counts.
- Pro: Bundles email, landing pages, website building, and digital-product sales in one product rather than requiring separate tools.
- Pro: 100+ integrations including WordPress, Shopify, and Zapier.
- Con: Pricing scales with subscriber count, so costs rise as a list grows even without needing more advanced features.
- Con: Deliverability tooling like dedicated IPs and account audits is limited to the custom-quoted Enterprise tier.
- Con: Automation and segmentation capabilities are less advanced than dedicated marketing-automation platforms like ActiveCampaign.
- Con: 24/7 live chat support is reserved for the Power plan; lower tiers have more limited support access.

## Which fits your use case?

| Use case | Pick | Why |
| --- | --- | --- |
| Solo creator or side project under 250 subscribers | MailerLite | MailerLite Free covers up to 250 subscribers, 2,500 emails a month, and 3 automations at no cost; Constant Contact has no free plan. |
| Small business owner who wants to call support when a campaign breaks | Constant Contact | Constant Contact includes phone support on every paid tier from the $12/month Lite plan; MailerLite's 24/7 live chat starts on the $25/month Power plan. |
| Creator selling ebooks or other digital products to subscribers | MailerLite | MailerLite sells digital products directly, 5 on Comfort and unlimited on Power; Constant Contact's listing has no digital-product sales. |
| Business that wants email and social posting in one tool | Constant Contact | Constant Contact includes social posting from the Lite plan; MailerLite's listing does not mention social posting. |
| Growing list where the monthly bill matters most | MailerLite | MailerLite Power starts at $25/month against $80/month for Constant Contact Premium at 500 contacts, and Constant Contact is reported as high as $425/month at 25,000 contacts. |

## Migration FAQ

### Should I use Constant Contact or MailerLite?

Use Constant Contact if phone support on every paid plan and built-in social posting matter most. Use MailerLite if you want a free plan for up to 250 subscribers and lower paid prices, with Power from $25/month against Constant Contact Premium from $80/month.

### Is Constant Contact cheaper than MailerLite?

No — Constant Contact has no free plan and starts at $12/month (Lite, 500 contacts), while MailerLite is free up to 250 subscribers and its paid plans start at $12/month (Comfort). At the top self-serve tier, MailerLite Power starts at $25/month and Constant Contact Premium at $80/month.

### Can MailerLite replace Constant Contact?

Yes for most small businesses, since MailerLite covers campaigns, automation, landing pages, and a website builder at lower prices. MailerLite is a weaker fit if you rely on phone support on a low-cost plan or on social posting, both of which Constant Contact includes from Lite.

### Does Constant Contact have a free plan?

No — Constant Contact offers only a short trial before billing starts. MailerLite's Free plan is permanent and covers up to 250 subscribers and 2,500 emails a month.

### Which has better reviews, Constant Contact or MailerLite?

MailerLite rates higher on Capterra at 4.7/5 from 2,322 reviews, against Constant Contact's 4.3/5 from 2,942 reviews. Constant Contact reviewers most often cite steep price increases as lists grow and occasional billing or cancellation friction.

## Neither a match?

- 3 alternatives to Constant Contact: https://findalternative.to/constant-contact
- 4 alternatives to MailerLite: https://findalternative.to/mailerlite

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