# 18 Best Web & Product Analytics in 2026

> Web and product analytics software tracks visitor behavior, page views, and user events on websites and apps, used by marketers, product teams, and founders.

| Tool | Best for | Price | Details |
| --- | --- | --- | --- |
| Amplitude | product teams that need behavioral analytics, session replay, and lightweight experimentation in one tool, and prefer usage-based pricing tied to event volume over per-seat licensing | Free | https://findalternative.to/amplitude/about |
| Contentsquare | enterprise and mid-market brands (retail, financial services, travel, B2B) that need AI-prioritized experience analytics across web and mobile without manual event tagging, and have budget for a custom enterprise contract | Custom pricing | https://findalternative.to/contentsquare/about |
| Crazy Egg | marketers and website owners who want pageview-based (not per-seat) pricing for heatmaps, session recordings, and lightweight A/B testing | Free tier · paid from $29/mo | https://findalternative.to/crazy-egg/about |
| Fathom Analytics | website owners who want GDPR/CCPA-compliant analytics without cookie-consent banners and don't need Google Analytics' behavioral-targeting depth | From $15/mo | https://findalternative.to/fathom-analytics/about |
| FullStory | product and UX teams who need to watch actual user sessions to diagnose friction, not just aggregate funnel metrics | Free | https://findalternative.to/fullstory/about |
| Google Analytics | businesses that want free, event-based web and app analytics tightly integrated with Google Ads for campaign measurement | Free | https://findalternative.to/google-analytics/about |
| Heap | product teams that want non-technical staff to build and adjust event funnels retroactively, without waiting on engineering to instrument new tracking code | Free | https://findalternative.to/heap/about |
| Hotjar | small teams and site owners who want session recordings and heatmaps without a self-serve paid tier, using the free plan's 200,000-session monthly allowance | Free | https://findalternative.to/hotjar/about |
| Lucky Orange | ecommerce and SaaS marketing teams under ~50,000 monthly sessions who want heatmaps, session recordings, and on-site surveys in one subscription instead of buying each separately | From $32/mo | https://findalternative.to/lucky-orange/about |
| Matomo | organizations that need GDPR-compliant web analytics with full ownership of raw visitor data, either self-hosted for free or on a paid Cloud/On-Premise support plan | Free | https://findalternative.to/matomo/about |
| Microsoft Clarity | marketing and product teams who want free, unlimited session recordings and heatmaps to complement traffic analytics they already run in Google Analytics | Free | https://findalternative.to/microsoft-clarity/about |
| Mixpanel | product teams tracking funnels, retention, and feature adoption across web and mobile without writing SQL | Free | https://findalternative.to/mixpanel/about |
| Mouseflow | digital marketers and CRO specialists who need session replay and heatmaps to diagnose where a specific page or checkout flow loses users, without paying per seat as the team grows | Free tier · paid from $25/mo | https://findalternative.to/mouseflow/about |
| Pendo | product and revenue teams at mid-size to enterprise software companies who need in-app guidance and usage analytics without writing custom instrumentation code for every feature | Free | https://findalternative.to/pendo/about |
| Plausible | website owners and agencies who need GDPR-compliant analytics without a cookie consent banner or Google Analytics' complexity | From $9/mo | https://findalternative.to/plausible/about |
| PostHog | product and engineering teams who want analytics, session replay, feature flags, and error tracking in one platform instead of stitching together separate tools | Free | https://findalternative.to/posthog/about |
| Simple Analytics | privacy-conscious teams and EU-based companies that want cookieless, consent-banner-free analytics and EU-hosted data storage | Free tier · paid from $20/mo | https://findalternative.to/simple-analytics/about |
| Umami | developers and privacy-conscious teams who want cookie-free, GDPR-compliant web analytics they can self-host for free or run as a lightweight paid cloud service | Free tier · paid from $20/mo | https://findalternative.to/umami/about |

## Alternatives lists in this category

- [5 alternatives to Amplitude](https://findalternative.to/amplitude)
- [4 alternatives to Contentsquare](https://findalternative.to/contentsquare)
- [3 alternatives to Crazy Egg](https://findalternative.to/crazy-egg)
- [5 alternatives to Fathom Analytics](https://findalternative.to/fathom-analytics)
- [5 alternatives to FullStory](https://findalternative.to/fullstory)
- [6 alternatives to Google Analytics](https://findalternative.to/google-analytics)
- [5 alternatives to Heap](https://findalternative.to/heap)
- [5 alternatives to Hotjar](https://findalternative.to/hotjar)
- [5 alternatives to Lucky Orange](https://findalternative.to/lucky-orange)
- [5 alternatives to Matomo](https://findalternative.to/matomo)
- [6 alternatives to Microsoft Clarity](https://findalternative.to/microsoft-clarity)
- [5 alternatives to Mixpanel](https://findalternative.to/mixpanel)
- [6 alternatives to Mouseflow](https://findalternative.to/mouseflow)
- [4 alternatives to Pendo](https://findalternative.to/pendo)
- [5 alternatives to Plausible](https://findalternative.to/plausible)
- [4 alternatives to PostHog](https://findalternative.to/posthog)
- [5 alternatives to Simple Analytics](https://findalternative.to/simple-analytics)
- [5 alternatives to Umami](https://findalternative.to/umami)

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