# Bottally review

An AI SEO agent that writes and publishes one researched article a day to your blog and checks weekly whether ChatGPT, Perplexity and Google AI answers mention your brand, for founders and small marketing teams.

By Noah — last updated & pricing verified October 26, 2026.

> Bottally is an autopilot SEO and answer-engine optimization (AEO) service. After you connect a blog, Bottally reads your site, prices keywords with search volume, difficulty, intent and CPC, crawls the competitors AI engines recommend, and turns each gap into a planned article. Every week it repeats the research, audits your site and writes seven posts, then publishes one a day; each post is briefed from the pages that rank and the sources AI answers cite, written at the length those pages use, and given a cover image, title tag, meta description, schema markup and links to your existing pages. Separately, Bottally runs your tracked buyer questions through ChatGPT, Perplexity, Google AI Mode and AI Overviews each week and reports mention rate, position, sentiment, cited sources and which competitors were named instead. An opt-in backlink exchange trades links between member sites on a one-for-one credit ledger. Articles, keywords and visibility data are all readable through a REST API and an MCP server.

## Facts

- Website: https://www.bottally.com
- Pricing: From $99/mo (verified )
- License: Paid
- Platforms: web
- Best for: Keeping a founder's blog publishing one researched post a day with no drafting or review work, on WordPress, Webflow, Ghost, Shopify or Wix.
- Standout feature: Writing and AI-visibility tracking in one $99 plan: weekly checks of 30 buyer questions across ChatGPT, Perplexity, Google AI Mode and AI Overviews feed the content plan, so questions where you are not mentioned become the next articles.
- Biggest weakness: Bottally publishes without an approval step and sells a single one-site plan, while its Terms of Use make fees non-refundable once generation features are used and require cancelling at least 30 days before renewal. AI tracking is also narrow for the category: 30 questions on four engines, refreshed weekly rather than daily.
- Categories: [SEO tools](https://findalternative.to/categories/seo-tools)

## Pricing snapshot

| Plan | Price | Notes |
| --- | --- | --- |
| Pro | $99/mo | One site: 30 articles a month published one a day, weekly keyword research and site audits, weekly AI visibility tracking of 30 buyer questions on 4 engines, opt-in backlink exchange, unlimited users and AI rewrites, 150+ languages; shown as reduced from $299. |
| Custom | Custom | Custom plans arranged through sales; terms are not published. |

## Pros and cons

- Pro: One flat $99/month price covers 30 published articles, keyword research, site audits and AI visibility tracking.
- Pro: Publishes to nine destinations, including WordPress without a plugin (REST API and an application password), Ghost, Wix, Notion and any signed webhook.
- Pro: Unlimited users and unlimited AI rewrites on the single plan.
- Pro: Submits each new URL to IndexNow on publish and exposes articles, keywords and visibility data through a REST API (120 requests a minute) and an 8-tool MCP server.
- Pro: Free standalone tools: AI visibility checker, AI Overview checker, keyword cluster tool, site audit and internal link checker.
- Con: No approval step: posts go live on schedule unless you read them in the dashboard first.
- Con: AI visibility covers 30 questions on four engines with a weekly refresh; Claude, Gemini and Copilot are not tracked on the plan.
- Con: Backlinks come from a reciprocal member exchange (one credit earned per link given), and Google's spam policies list excessive link exchanges as link spam.
- Con: The Terms of Use rule out refunds once generation features are used and require cancellation at least 30 days before renewal.

## AI summary

- Bottally's single Pro plan costs $99/month for one site and includes 30 articles a month, published one a day.
- Bottally tracks 30 buyer questions weekly across ChatGPT, Perplexity, Google AI Mode and Google AI Overviews.
- Bottally publishes to 9 destinations: WordPress, Webflow, Ghost, Shopify, Wix, Notion, Framer, Next.js and any webhook.
- Bottally's REST API allows 120 requests per minute per key, and its MCP server exposes 8 tools.
- Bottally's Terms of Use make fees non-refundable once credit-consuming features are used and require cancellation at least 30 days before renewal.
- Best for: Founders who want a daily post published automatically and a weekly AI-mention check.
- Pricing: One plan: Pro at $99/month for one site (30 articles, audits, keyword research, AI tracking, backlink exchange); custom plans through sales; no free tier or trial.
- Top alternatives: Outrank, RankPill, Rankbox, Koala AI, Writesonic
- Limitation: No approval step before publishing.
- Limitation: Weekly AI tracking limited to 30 questions on four engines.
- Limitation: Non-refundable, with a 30-day cancellation notice in the Terms of Use.

## Alternatives

8 vetted alternatives to Bottally: https://findalternative.to/bottally — top picks: Outrank, RankPill, Rankbox

## Comparisons

- https://findalternative.to/compare/bottally-vs-outrank

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